What does luxury mean for the low-income consumer? - Bok av Marianne Schulze - Häftad
Low-income groups in Brazil were not considered a market for products and services (ROCHA, SILVA, 2009). This view has changed since the 1980s, when studies began to emerge that addressed issues other than just the material scarcity of these families (BARROS, ROCHA, 2007). Very little is still known about these consumers, who represent more than half of the Brazilian population, with about 100 million people (CHAUVEL, MATTOS, 2008). Recent research involving their consumption habits can be observed,..