DIGITAL MARKETING

Management Research by Practitioners - DBA Handbook - Bok av Reno Symmank & Patric Spethmann - Häftad

This handbook focus on management research by practitioners. The book would not have been possible without the German cohort 6, who set the forum for lively discussions and supported all researchers on their journey to its doctorate. The book is set up in three chapters.Chapter I\One of the main triggers for this thesis was my direct experience of the financial crisis, as it showed that many principles and assumptions that were believed to be \carved in stone\ were challenged overnight. Investors..