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Japanese Politeness An Enquiry

Japanese Politeness An Enquiry

Although the Japanese language is one of the most quoted examples in politeness research extant publications focus on particular areas of politeness and very few of them enquire into the varied aspects of Japanese politeness. In this book Yasuko Obana provides an integrated account of what signifies Japanese politeness. By examining how far previous assumptions can apply to Japanese Obana exposes a variety of characteristics of Japanese politeness. By taking a diachronic approach she probes into what constitutes politeness extracts key elements of the term ‘polite’ in Japanese and demonstrates how modern honorifics’ apparent diverse divergent uses and effects can be integrated into a systematic matrix. Furthermore by quoting traditional Japanese language scholars’ (kokugo gakusha) studies Obana brings different views into the open. She also carves out politeness strategies in Japanese that have not been adequately explored to date and which often conform to the way in which honorifi cs behave because they refl ect social indexicality. This book is a good reference for scholars in pragmatics particularly for those who are working on politeness. It is useful for Japanese language teachers who want to know how to teach Japanese politeness to non-native learners. Postgraduate students of Japanese or pragmatics may also find this book useful for self-study. | Japanese Politeness An Enquiry

GBP 46.99
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Japanese Adult Videos in Taiwan

Japanese Adult Videos in Taiwan

This book explores the debate between those who argue that globalisation is leading to worldwide cultural homogeneity with American cultural good predominating and those who argue that cultural goods are always adapted and contextualised in the particular setting in which they are used. Based on extensive original research on how Japanese adult videos are consumed in Taiwan it presents a rich picture of how Japanese adult videos are transformed into something Taiwanese and how they are incorporated into both male and female Taiwanese sexual culture. | Japanese Adult Videos in Taiwan

GBP 44.99
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Understanding the Japanese Food and Agrimarket A Multifaceted Opportunity

Understanding the Japanese Food and Agrimarket A Multifaceted Opportunity

The contributing authors of Understanding the Japanese Food and Agrimarket discuss broad forces that affect markets in Japan and specific situations faced in marketing grain livestock and seafood products; fruits; vegetables; and wood products. Many of the contributors speak and read Japanese and have lived in Japan for extensive periods; they are able to give deep insights into how and why the Japanese consumption and distribution system behaves as it does. They draw on their expertise to fully explore various Japanese food and fiber markets. As they demystify the Japanese market they illustrate for readers several systematic approaches to mastering the Japanese food and fiber markets. Readers will discover that effective long-term marketing strategies in Japan must be based on sound analytical information. The contributors provide such needed material with chapters on items as diverse as wine grain products beef and fruits and vegetables. Some of the specific topics covered include:changes in Japanese food consumptionJapanese food distribution systemdemand for beef products in Japandemand for vegetables and vegetable seedsJapanese wine marketdemand for bakery productsnew food products for the Japanese marketdeveloping trade relations in wood productsExecutives of commodity associations or firms exporting foods to Japan will find the general sections most interesting as well as chapters specific to their products. Teachers and students exploring exporting to the Japanese market will be intrigued by the various dimensions of the “multifaceted” nature and opportunities of the Japanese market. | Understanding the Japanese Food and Agrimarket A Multifaceted Opportunity

GBP 59.99
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Routledge Handbook of Modern Japanese Literature

Routledge Handbook of Modern Japanese Literature

The Routledge Handbook of Modern Japanese Literature provides a comprehensive overview of how we study Japanese literature today. Rather than taking a purely chronological approach to the content the chapters survey the state of the field through a number of pressing issues and themes examining the ways in which it is possible to read modern Japanese literature and situate it in relation to critical theory. The Handbook examines various modes of literary production (such as fiction poetry and critical essays) as distinct forms of expression that nonetheless are closely interrelated. Attention is drawn to the idea of the bunjin as a ‘person of letters’ and a more realistic assessment is provided of how writers have engaged with ideas – not labelled a ‘novelist’ or ‘poet’ but a ‘writer’ who may at one time or another choose to write in various forms. The book provides an overview of major authors and genres by situating them within broader themes that have defined the way writers have produced literature in modern Japan as well as how those works have been read and understood by different readers in different time periods. The Routledge Handbook of Modern Japanese Literature draws from an international array of established experts in the field as well as promising young researchers. It represents a wide variety of critical approaches giving the study a broad range of perspectives. This handbook will be of interest to students and scholars of Asian Studies Literature Sociology Critical Theory and History.

GBP 46.99
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Beyond Utopia Japanese Metabolism Architecture and the Birth of Mythopia

Beyond Utopia Japanese Metabolism Architecture and the Birth of Mythopia

Megastructure proposals by the Japanese Metabolism group are commonly identified with the concept of utopia. Beyond this partial understanding Agnes Nyilas suggests that rather than being merely utopian the Megastructure of Metabolism represents a uniquely amalgam genre: the myth camouflaged as utopia. Although its Megastructure seemingly describes a desirable future condition as utopia does it also comprises certain cultural images rooted in the collective (un)conscious of Japanese people in accordance with the general interpretation of myth. The primary narrative of Beyond Utopia thus follows the gradual unfolding of the myth-like characteristics of its Megastructure. Myth is dealt here as an interdisciplinary subject in line with contemporary myth theories. After expounding the mechanism underlying the growing demand for a new myth in architecture (the origin of the myth) Part I discovers the formal characteristics of the Megastructure of Metabolism to give a hint of the real intention behind it. Based on this Part II is a reexamination of their design methods which aims to clarify the function of the myth and to suggest the meaning behind it. Finally Part III deals with the subject matter of the myth by disclosing the meaning unfolding in the story and suggests a new reading of Metabolism urban theory: as an attempt to reconsider the traditional Japanese space concept. | Beyond Utopia Japanese Metabolism Architecture and the Birth of Mythopia

GBP 52.99
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The Russo-Japanese War and its Shaping of the Twentieth Century

The Russo-Japanese War and its Shaping of the Twentieth Century

The Russo-Japanese War was in essence a colonial conflict between the expanding interests of Russia and Japan in East Asia. However while appearing regional the war itself in fact had a major global impact. The conflict and Japanese victory stimulated the Russian revolutionary movement in 1905 and hence the Russian Revolution of 1917. In addition the Peace Treaty of Portsmouth created a tension between the United States and Japan that would establish the starting point for the road directly leading to Pearl Harbor in 1941. Eventually the war had a major impact on Germany whose diplomats wanted to use the war to bind St Petersburg to Berlin and whose military planners closely observed the events to prepare themselves for the next possible conflict. This book makes a strong argument for the consideration of initially minor events in the analysis of global history. By describing and analyzing the interrelationship between the events in East Asia and the major developments in Europe and the United States it shows the significance of the Russo-Japanese War as a key factor in determining the most momentous historical events of the twentieth century: The First World War the Second World War and the Cold War. | The Russo-Japanese War and its Shaping of the Twentieth Century

GBP 51.99
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日本語NOW NihonGO NOW Performing Japanese Culture – Level 2 Volume 2 Textbook and Activity Book

日本語NOW NihonGO NOW Performing Japanese Culture – Level 2 Volume 2 Textbook and Activity Book

NihonGO NOW! Level 2 is an intermediate level courseware package that takes a performed-culture approach to learning Japanese. This approach balances the need for an intellectual understanding of structural elements with multiple opportunities to experience the language within its cultural context. From the outset learners are presented with samples of authentic language that are context-sensitive and culturally coherent. Instructional time is used primarily to rehearse interactions that learners of Japanese are likely to encounter in the future whether they involve speaking listening writing or reading. Level 2 comprises two textbooks with accompanying activity books. These four books in combination with audio files allow instructors to adapt an intermediate level course such as the second or third year of college Japanese to their students’ needs. They focus on language and modeled behavior providing opportunities for learners to acquire language through performance templates. Online resources provide additional support for both students and instructors. Audio files videos supplementary exercises and a teachers’ manual are available at www. routledge. com/9781138305304. | 日本語NOW NihonGO NOW Performing Japanese Culture – Level 2 Volume 2 Textbook and Activity Book

GBP 66.99
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日本語NOW NihonGO NOW Performing Japanese Culture - Level 1 Volume 2 Textbook and Activity Book

日本語NOW NihonGO NOW Performing Japanese Culture - Level 1 Volume 2 Textbook and Activity Book

NihonGO NOW! is a beginning-level courseware package that takes a performed-culture approach to learning Japanese. This innovative approach balances the need for an intellectual understanding of structural elements with multiple opportunities to experience the language within its cultural context. From the outset learners are presented with samples of authentic language that are context-sensitive and culturally coherent. Instructional time is used primarily to rehearse interactions that learners of Japanese are likely to encounter in the future whether they involve speaking listening writing or reading. Level 1 is comprised of two textbooks with accompanying activity books. These four books in combination with audio files allow instructors to adapt a beginning-level course such as the first year of college Japanese to their students’ needs. They focus on language and modeled behavior providing opportunities for learners to acquire language through performance templates. Online resources provide additional support for both students and instructors. Audio files videos supplementary exercises and a teachers’ manual are available at www. routledge. com/9781138304147. | 日本語NOW NihonGO NOW Performing Japanese Culture - Level 1 Volume 2 Textbook and Activity Book

GBP 66.99
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日本語NOW NihonGO NOW Performing Japanese Culture - Level 1 Volume 1 Textbook and Activity Book

日本語NOW NihonGO NOW Performing Japanese Culture - Level 1 Volume 1 Textbook and Activity Book

NihonGO NOW! is a beginning-level courseware package that takes a performed-culture approach to learning Japanese. This innovative approach balances the need for an intellectual understanding of structural elements with multiple opportunities to experience the language within its cultural context. From the outset learners are presented with samples of authentic language that are context-sensitive and culturally coherent. Instructional time is used primarily to rehearse interactions that learners of Japanese are likely to encounter in the future whether they involve speaking listening writing or reading. Level 1 is comprised of two textbooks with accompanying activity books. These four books in combination with audio files allow instructors to adapt a beginning-level course such as the first year of college Japanese to their students’ needs. They focus on language and modeled behavior providing opportunities for learners to acquire language through performance templates. Online resources provide additional support for both students and instructors. Audio files videos supplementary exercises and a teachers’ manual are available at www. routledge. com/9781138304147. | 日本語NOW NihonGO NOW Performing Japanese Culture - Level 1 Volume 1 Textbook and Activity Book

GBP 66.99
1

The History of Japanese Economic Development Origins of Private Dynamism and Policy Competence

The History of Japanese Economic Development Origins of Private Dynamism and Policy Competence

This is an easy-to-read book that explains how and why Japan industrialized rapidly. It traces historical development from the feudal Edo period to high income and technology in the current period. Catch-up industrialization is analyzed from a broad perspective including social economic and political aspects. Historical data research and contesting arguments are amply supplied. Japan’s unique experience is contrasted with the practices of today’s developing countries. Negative aspects such as social ills policy failures military movements and war years are also covered. Nineteenth-century Japan already had a happy combination of strong entrepreneurship and relatively wise government which was the result of Japan’s long evolutionary history. Measured contacts with high civilizations of China India and the West allowed cumulative growth without being destroyed by them. Imported ideas and technology were absorbed with adjustments to fit the local context. The book grew out of a graduate course for government officials from developing countries. It offers a comprehensive look and new insights at Japan’s industrial path that are often missing in standard historical chronicles. Written in an accessible and lively form the book engages scholars as well as novices with no prior knowledge of Japan. | The History of Japanese Economic Development Origins of Private Dynamism and Policy Competence

GBP 52.99
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Languages and Identities in a Transitional Japan From Internationalization to Globalization

Languages and Identities in a Transitional Japan From Internationalization to Globalization

This book explores the transition from the era of internationalization into the era of globalization of Japan by focusing on language and identity as its central themes. By taking an interdisciplinary approach covering education cultural studies linguistics and policy-making the chapters in this book raise certain questions of what constitutes contemporary Japanese culture Japanese identity and multilingualism and what they mean to local people including those who do not reside in Japan but are engaged with Japan in some way within the global community. Topics include the role of technology in the spread of Japanese language and culture hybrid language use in an urban context the Japanese language as a lingua franca in China and the identity construction of heritage Japanese language speakers in Australia. The authors do not limit themselves to examining only the Japanese language or the Japanese national/cultural identity but also explore multilingual practices and multiple/fluid identities in a transitional Japan. Overall the book responds to the basic need for better accounts of language and identity of Japan particularly in the context of increased migration and mobility. | Languages and Identities in a Transitional Japan From Internationalization to Globalization

GBP 44.99
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Rice Agriculture and the Food Supply in Premodern Japan

Rice Agriculture and the Food Supply in Premodern Japan

The majority of studies on the agricultural history of Japan have focused on the public administration of land and production and rice the principal source of revenue has received the most attention. However while this cereal has clearly played a decisive role in the public economy of the Japanese State it has not had a predominant place in agricultural production. Far from confining its scope to a study of rice growing for tax purposes this volume looks at the subsistence economy in the plant kingdom as a whole. This book examines the history of agriculture in premodern Japan from the 8th to the 17th century dealing with the history of agricultural techniques and food supply of rice wheat millet and other grains. Drawing extensively on material from history literature archaeology ethnography and botany it analyses each of the farming operations from sowing to harvesting and the customs pertaining to consumption. It also challenges the widespread theory that rice cultivation has been the basis of Japaneseness for two millennia and the foundation of Japanese civilization by focusing on the biodiversity and polycultural traditions of Japan. Further it will play a role in the current dialogue on the future of sustainable agricultural production from the viewpoints of ecology biodiversity dietary culture and food security throughout the world as traditional techniques such as crop rotation are explored in connection with the safeguarding of the minerals in the soil. Surveying agricultural techniques across the centuries and highlighting the dietary diversity of Japan this book will appeal to students and scholars of Japanese history the history of science and technology medieval history cultural anthropology and agriculture. | Rice Agriculture and the Food Supply in Premodern Japan

GBP 44.99
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The U.S.-Japan Science and Technology Agreement: A Drama in Five Acts A Drama in Five Acts

The U.S.-Japan Science and Technology Agreement: A Drama in Five Acts A Drama in Five Acts

This title was first published in 2000. An account of the 1988 US-Japan Science and Technology Agreement (88STA). The research methodology of the study is based on interviews and analysis of the relevant documents and articles augmented by an analysis of selected studies on US-Japan and science and technology relations. The author hopes to: increase the reader's understanding of the bureaucratic process and negotiations within the US and Japanese government in drafting an agreement and the interaction of the negotiators in the outcome; increase our knowledge about how the US-Japanese relationship in science and technology in the public sector is managed; throw some light on how domestic factors impact on preparing for a negotiating a new agreement between the US and Japan on science and technology; develop insights into the negotiating styles of each country; assess its role as a model agreement for negotiating similar agreements with other countries; learn some lessons for future negotiations with Japan in the science and technology area and with other countries if this Agreement is to be used as a model. | The U. S. Japan Science and Technology Agreement: A Drama in Five Acts A Drama in Five Acts

GBP 46.99
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Coal-Mining Women in Japan Heavy Burdens

Coal-Mining Women in Japan Heavy Burdens

In the years Bbetween the Meiji Restoration in 1868 and the beginning of the war mobilization boom in 1930 collieries in Europe and America embraced new technologies and had long since been excluded women from working underground. In Japan however mining women witnessed no significant changes in working practices over this period. The availability of the cheap and abundant labor of these women allowed the captains of the coal industry in Japan to avoid expensive investments in new machinery and sophisticated mining methods; instead they continued to intensely exploit workers and markets intensively making substantial profits without the burdens of extensive mechanization. This unique book explores the lives of the thousands of women who labored underground in Japan’s coal mines in the years 1868 to 1930. It examines their working lives their family lives their aspirations achievements and disappointments. Drawing heavily on interview material with the miners themselves W. Donald Burton combines translations of their stories with features of Japanese society at the time and coal mining technology. In doing so he presents a complex account of the women’s lives as well as providing a keen insight intoon gender relations and the industrial and labor history of Japan. Coal Mining Women in Japan will be welcomed by students and scholars of Japanese history gender studies and industrial history. | Coal-Mining Women in Japan Heavy Burdens

GBP 46.99
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Sport Memory and Nationhood in Japan Remembering the Glory Days

Sport Memory and Nationhood in Japan Remembering the Glory Days

This book clarifies and verifies the role sport has as an alternative marker in understanding and mapping memory in Japan by applying the concept of lieux de mémoire (realms of memory) to sport in Japan. Japanese history and national construction have not been short of sports landmarks since the end of the nineteenth century. Western-style sports were introduced into Japan in order to modernize the country and develop a culture of consciousness about bodies resembling that of the Western world. Japan’s modernization has been a process of embracing Western thought and culture while at the same time attempting to establish what distinguishes Japan from the West. In this context sports functioned as sites of contested identities and memories. The Olympics baseball and soccer have produced memories in Japan but so too have martial arts which by their very name signify an attempt to create traditions beyond Western sports. Because modern sports form bodies of modern citizens and at the same time offer countless opportunities for competition with other nations they provide an excellent ground for testing and contesting national identifications. By revealing some of the key realms of memory in the Japanese field of sports this book shows how memories and counter-memories of (sport) moments places and heroes constitute an inventory for identity. This book was originally published as a special issue of Sport in Society. | Sport Memory and Nationhood in Japan Remembering the Glory Days

GBP 48.99
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The Chestnut Handbook Crop & Forest Management

The Chestnut Handbook Crop & Forest Management

From Mediterranean Europe to Chile and from China to Australia chestnut cultivation surface has greatly increased globally over the last several decades. The crop provides solid revenue to growers is resilient to climate change and the fruits are a calorie-dense carbohydrate-rich nut the production of which improves soil and sequesters carbon. However there is a great lack and a great need for technical information on management of old and new chestnut plantations. The Chestnut Handbook shares achievements in chestnut development and cultivation including information on sustainable planning and management of chestnut production from nursery to plantation entomology pathology and ecosystem services. Cultivation techniques of Chinese Japanese and European chestnut species including hybrids are described containing information on over 550 local and commercial cultivars. Beautiful original handmade drawings and technical sheets facilitate accessibility and comprehension of information. FEATURES:• Offers practical easy-to-follow technical solutions for chestnut farming and forestry provides ideas for present and future plantations and management• Contains more than 300 figures published in full color featuring original handmade drawings• Provides information about cultural practices nursery techniques and ecosystem services• Includes a reference list of over 550 local and commercial cultivars of Chinese Japanese and European chestnut species and their hybrids• Presents important information on both major and minor pests and diseases as well as pest diseases and physiological disorders. With the collaboration of more than 30 researchers from internationally renowned institutes professionals and nurserymen this book serves as a technical reference and valuable resource for agronomists forest experts farmers researchers and students of agricultural and forestry sciences. | The Chestnut Handbook Crop & Forest Management

GBP 44.99
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A History of Jesuit Missions in Japan Evangelization Miracles and Martyrdom 1549–1614

A History of Jesuit Missions in Japan Evangelization Miracles and Martyrdom 1549–1614

In the aftermath of the religious crisis triggered by the Protestant Reformation the Catholic Church set out to conquer faithful in new territories. The first missionaries to arrive in Japan were the Jesuits who were forced to adopt a different type of evangelization with a bottom-up rather than a top-down approach. This volume shows that Japan turned out to be a land of experimentation and development of a global Catholicism as well as an unprecedented laboratory of encounter between political scientific and religious cultures in the age of the first globalization. It analyzes the different conversion strategies developed by the Jesuit fathers toward various groups including samurai Buddhist bonzes and Japanese peasants. A key step was the appropriation of sacred space by the missionaries: first in a violent way with the construction of large crosses and the destruction of temples pagodas and pagan idols then through strategies more flexible and accommodating of replacing pre-existing cultural practices. To be attractive the Jesuit fathers had to compromise with local culture and spirituality but they were also forced in some way to simplify and modify their very way of understanding and living Christianity. This book also reflects on the reasons for the failure of this ambitious Catholic conversion project: the hostility of the Japanese ruling class the irreducibility of a different culture and spirituality but also if not above all the rise of internal rivalries in Catholicism between Jesuits Franciscans and Dominicans. This book marks a significant contribution to the literature on the history of the Jesuits Catholic missions and Christianity in Japan. | A History of Jesuit Missions in Japan Evangelization Miracles and Martyrdom 1549–1614

GBP 44.99
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Health Policy and Disease in Colonial and Post-Colonial Hong Kong 1841-2003

Health Policy and Disease in Colonial and Post-Colonial Hong Kong 1841-2003

Besides looking at major outbreaks of diseases and how they were coped with diseases such as malaria smallpox tuberculosis plague venereal disease avian flu and SARS this book also examines how the successive government regimes in Hong Kong took action to prevent diseases and control potential threats to health. It shows how policies impacted the various Chinese and non-Chinese groups and how policies were often formulated as a result of negotiations between these different groups. By considering developments over a long historical period the book contrasts the different approaches in the periods of colonial rule Japanese occupation post-war reconstruction transition to decolonization and Hong Kong as Special Administrative Region within the People’s Republic of China. | Health Policy and Disease in Colonial and Post-Colonial Hong Kong 1841-2003

GBP 44.99
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Social Science Perspectives on Climate Change

Social Science Perspectives on Climate Change

Although it is generally accepted that the climate is changing for the worse and that human activities are a major contributing factor in that change there is still only marginal response to the challenge posed by climate change. The reasons behind this limited response are becoming clearer through the recognition that climate change is not just a set of physical science facts but it is also part of a series of complex social processes. Consequently this book is important in providing social science perspectives on a range of attempts to adjust human activity to reduce its environmental impact. These attempts vary from the changing of the dress code in Japanese offices to the creation of zero-carbon gated communities in Bangalore India. Taken together the contributions to this book provide timely insights into the complexities of saving the planet through human endeavour. This book was originally published as a special issue of Contemporary Social Science. | Social Science Perspectives on Climate Change

GBP 46.99
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Economists in Parliament in the Liberal Age (1848–1920)

Economists in Parliament in the Liberal Age (1848–1920)

This detailed volume explores the role and actions of economists in US Japanese and various European parliaments in the critical period between 1848 and 1920. Featuring chapters written by an international array of contributors from both economics and history the book provides fascinating insights into the parliamentary life in the period. It highlights the often pivotal role of economists within each administration; examines their influence on policy making their relationships with other MPs civil servants external economic associations and looks at the influence of public opinion on economic policy. The book also discusses the nature of the economic discourse practised in the parliamentary arena considering the complex relationships between science and practice and between politics and political economy in light of the evolution of economics during this period. The book is the first of its kind to provide a comparative framework for analysis and will appeal to economists and historians alike. | Economists in Parliament in the Liberal Age (1848–1920)

GBP 48.99
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Foreign Artists and Communities in Modern Paris 1870-1914 Strangers in Paradise

Foreign Artists and Communities in Modern Paris 1870-1914 Strangers in Paradise

Foreign Artists and Communities in Modern Paris 1870-1914 examines Paris as a center of international culture that attracted artists from Western and Eastern Europe Asia and the Americas during a period of burgeoning global immigration. Sixteen essays by a group of emerging and established international scholars - including several whose work has not been previously published in English - address the experiences of foreign exiles immigrants students and expatriates. They explore the formal and informal structures that permitted foreign artists to forge connections within and across national communities and in some cases fashion new transnational identities in the City of Light. Considering Paris from an innovative global perspective the book situates both important modern artists - such as Edvard Munch Sonia Delaunay-Terk Marc Chagall and Gino Severini - and lesser-known American Czech Italian Polish Welsh Russian Japanese Catalan and Hungarian painters sculptors writers dancers and illustrators within the larger trends of international mobility and cultural exchange. Broadly appealing to historians of modern art and history the essays in this volume characterize Paris as a thriving transnational arts community in which the interactions between diverse cultures peoples and traditions contributed to the development of a hybrid and multivalent modern art. | Foreign Artists and Communities in Modern Paris 1870-1914 Strangers in Paradise

GBP 46.99
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Juzen-taiho-to (Shi-Quan-Da-Bu-Tang) Scientific Evaluation and Clinical Applications

Juzen-taiho-to (Shi-Quan-Da-Bu-Tang) Scientific Evaluation and Clinical Applications

Kampo is a traditional Japanese herbal medicine that takes a holistic approach to healing. Since Kampo is currently being used for the treatment of a wide range of diseases with many reports of clinical effectiveness it is playing an increasingly important role in Japan's modern-day health care. Juzen-taiho-to (Shi-Quan-Da-Bu-Tang): Scientific Evaluation and Clinical Applications presents a concise overview of the important Kampo formula of Juzen-taiho-to. The book describes the therapeutic indications and traditional uses of Juzen-taiho-to followed by its taxonomy cultivation quality assurance and chemical constituents and pharmacological actions of raw plant material as the component herbs. Experts in the field discuss up-to-date findings and topics associated with the pharmacology and clinical application of Juzen-taiho-to including its important immunomodulating anti-tumor and anti-metastatic properties toxicology and side effects and other related formulations. Today Kampo medicine is steadily gaining acceptance by Japan's national health insurance system the medical community and contemporary society. This book provides a comprehensive review of Juzen-taiho-to and demonstrates how Kampo and other herbal medicines are becoming the popular practical and preferred treatments of tomorrow. | Juzen-taiho-to (Shi-Quan-Da-Bu-Tang) Scientific Evaluation and Clinical Applications

GBP 59.99
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Producing Animation 3e

Producing Animation 3e

Producing Animation is a clear and comprehensive guide to a dynamic industry. Already a relied-upon resource by professionals and students alike this book covers the process from concept to screen while defining the role of the producer at each phase. The third edition features new content on the latest innovations plus insights on key topics from industry experts sidebars on legal matters as well as case studies on content adaptation and artists’ insider production experiences. Key Features: • A complete step-by-step guide to identifying pitching developing and producing an animated project with detailed resources for production planning budgeting scheduling tracking delivering marketing and distribution • Tools to establish the best production practices as tested from the inner workings of animation pipelines at successful studios both large and small • A unique collection of in-depth knowledge experience and advice from industry professionals on a wide variety of topics from telling an animated story in VR; to understanding the process of Japanese anime production; to creating timeless characters; to producing animation for themeparks; to the genesis of AR and its possible applications; and much more • Versatile and practical sample charts tables and templates for structuring teams planning and tracking production and adapting best processes and procedures for any type of project | Producing Animation 3e

GBP 48.99
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Language Ideology and Education The politics of textbooks in language education

Language Ideology and Education The politics of textbooks in language education

This book examines the role textbooks play in the teaching of dominant and non-dominant (first and foreign) languages in a range of cultural contexts worldwide. Each chapter addresses important issues related to what constitutes legitimate knowledge the politics of learning materials global cultural awareness competing ideologies and the development of multilingual literacies. Language Ideology and Education: The Politics of Textbooks in Language Education comprehensively surveys theoretical perspectives and methodological issues in the critical examination of language textbooks. In particular it looks at: The Cultural Politics of Language Textbooks in the Era of Globalization The Politics of Instructional Materials for English for Young Learners Ideological Tensions and Contradictions in Lower Primary English Teaching Materials in Singapore Creating a Multilingual/multicultural Space in Japanese EFL: A Critical Analysis of Discursive Practices within a New Language Education Policy The book is primarily addressed to those who teach and research in the areas of Foreign Language Education TESOL Applied Linguistics Language Policy Critical Pedagogy and Textual Cultures. Although the book is focused on textbook and materials analysis rather than evaluation most chapters discuss implications for curriculum design and materials development and therefore will be relevant to scholars working in those fields. | Language Ideology and Education The politics of textbooks in language education

GBP 46.99
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