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CIM Coursebook 08/09 Introductory Certificate in Marketing

CIM Coursebook 08/09 Introductory Certificate in Marketing

�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts with relevant examples and case studies should help readers make immediate use of their knowledge and skills gained from the qualifications. �Professor Keith Fletcher Director of Education The Chartered Institute of Marketing�Here in Dubai we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. �Alun Epps CIM Centre Co-ordinator Dubai University College United Arab EmiratesButterworth-Heinemann�s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM) all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format key information is easy to locate on each page. Each chapter is packed full of case studies study tips and activities to test your learning and understanding as you go along. �The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). �Each book is crammed with a range of learning objectives cases questions activities definitions study tips and summaries to support and test your understanding of the theory. �Past examination papers and examiners� reports are available online to enable you to practise what has been learned and help p | CIM Coursebook 08/09 Introductory Certificate in Marketing

GBP 175.00
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Young Children's Behaviour Guidance approaches for early childhood educators

Young Children's Behaviour Guidance approaches for early childhood educators

'The book provides a comprehensive yet practical discussion of guidance strategies that can be implemented in a variety of situations. These strategies promote a respect for children and their rights enhance children's self-esteem and help to foster pro-social skills. This book is a must-read for both students and practitioners who work with children and families. ' - Dr Laura McFarland School of Education Charles Sturt UniversityDrawing on the latest research evidence Young Children's Behaviour outlines the beliefs and values that underpin the guidance approach to managing the behaviours of children from birth to eight years of age. In contrast with rewards-and-punishment systems guidance believes that children do not need incentives to behave well but instead need skills. Rather than punishing them for lacking skills guidance teaches young children self-regulation skills so that they can behave considerately. The author provides practical strategies that both meet children's needs and safeguard the rights of surrounding adults and children. These methods include listening being assertive giving positive instructions solving problems collaboratively and coaching children to self-regulate their emotions and impulses. The text also offers advice on responding to many common challenges including separation distress meltdowns aggression and social withdrawal. Finally the book suggests how educators can provide educational and behavioural support for children with atypical development and describes how to foster effective relationships with parents whose children display challenging behaviours. Dr Louise Porter powerfully argues that behaviour guidance is the most effective approach to working with young children and reflects the deepest values of early childhood education and care. | Young Children's Behaviour Guidance approaches for early childhood educators

GBP 130.00
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BTEC National Engineering

BTEC National Engineering

All the mandatory units of the 2010 BTEC Level 3 Engineering specification plus selected popular optional units Clear full colour layout and numerous activities worked examples and questions with answers make it easy for students to learn and revise for their exams Content you can trust � written by two lecturers with over 50 years combined experience of designing and delivering engineering qualifications Free student website with interactive quizzes downloads and additional material o support learning The third edition of this bestselling textbook ensures that all the mandatory units of 2010 BTEC Level 3 Engineering specification are fully covered in a way that encourages students to explore engineering for themselves developing the expertise and knowledge required at this level. Key points and definitions highlight the most important concepts and hundreds of activities and worked examples help put theory in context. Questions throughout the text with answers provided allow students to test their knowledge as they go while end of unit review questions are ideal for exam revision and set course work. For lecturers a Tutor Support DVD-ROM is available to help with the delivery of the programme: BTEC National Engineering Tutor Support Material ISBN 978-0-08-096683-0. Units covered: Unit 1 � Health and Safety in the Workplace Unit 2 � Communications for Engineering Technicians Unit 3 � Engineering Project Unit 4 � Mathematics for Engineering technicians Unit 5 � Mechanical Principles and Applications Unit 6 � Electrical and Electronic Principles Unit 7 � Business Operations in Engineering Unit 8 � Engineering Design. A free student website including answers to all activities is available at http://www. key2study. com/btecnat and features: Interactive quizzes with automatic marking and feedback A free comprehensive 2D CAD packa

GBP 175.00
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