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Protecting Creativity in Fashion Design US Laws EU Design Rights and Other Dimensions of Protection

Protecting Creativity in Fashion Design US Laws EU Design Rights and Other Dimensions of Protection

Exploring the debate over the benefits of legal protection for fashion design this book focuses on how a combination of minimal legal protections for design evolving social norms digital technology and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world’s biggest fashion markets it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection while in the EU the CJEU’s interpretation of the pan-European design rights system has created significant overlap with copyright law and risks leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability the ethics of cultural appropriation and the online shaming of counterfeiters that can also help create a fair equilibrium between protection and borrowing in fashion design. | Protecting Creativity in Fashion Design US Laws EU Design Rights and Other Dimensions of Protection

GBP 17.00
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Istanbul Informal Settlements and Generative Urbanism

Istanbul Informal Settlements and Generative Urbanism

Istanbul: Informal Settlements and Generative Urbanism analyzes two informal housing settlements in Istanbul Turkey – Karanfilköy and Fatih Sultan Mehmet – to examine how generatively built structures and neighbourhoods can be successfully realized in a modern burgeoning urban context. Generative development processes adapt to existing conditions and unfold over time but there have been relatively few examples in the 20th and 21st centuries. This book evaluates the constructs of living structures pattern languages and generative urban design processes in relation to Istanbul’s informal settlements. It provides examples of communities making liveable dynamic and user-adapted neighbourhoods and establishes them as a modern settlement typology in generative urban design theory. | Istanbul Informal Settlements and Generative Urbanism

GBP 16.99
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The Psychology of Fashion

The Psychology of Fashion

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image how psychology can inform a more sustainable perspective on the production and disposal of clothing and why we develop certain shopping behaviours. With fashion imagery ever present in the streets press and media The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

GBP 12.99
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The Psychology of Working Life

The Psychology of Working Life

What motivates us to do a good job? When does the pressure of work impact upon our health and well-being? How can employers choose the right candidates? The Psychology of Working Life shows how whether we like it or not the way we work and our feelings about it play a fundamental role in overall well-being. From the use of psychometrics in recruiting the right candidate to making working life more efficient the book illustrates how work in industrialized societies continues to be founded upon core psychological ideas. Motivation and job satisfaction have become recognized as key to job design and The Psychology of Working Life suggests that changing the way we work can impact on our stress levels overall health and productivity.

GBP 12.99
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What UX is Really About Introducing a Mindset for Great Experiences

What UX is Really About Introducing a Mindset for Great Experiences

In this not-too-long and easy-to-read book author Celia Hodent presents a clear overview of the challenges demands and rewards of becoming a user experience professional. If this field interests you there’s no better place to start than with the volume you now hold in your hand. Alan Cooper Ancestry Thinker Software Alchemist Regenerative Rancher Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students professionals or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques guidelines and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems offering them a pleasurable experience and building a win-win long-lasting relationship between them and the company developing the product. Above all it is about improving people’s lives with technology. What UX is Really About is informative concise and provides readers with a high-level overview of the science design and methodologies of UX. KEY FEATURES: • The most approachable and concise introduction book about UX. • Easy to read and aims to popularize the UX mindset while debunking its main misconceptions. • Small format size makes it easy to carry around. • Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style. • Tackles the psychology design research process strategy and ethics behind offering the best experience with products systems or services. • Includes a glossary. Celia Hodent holds a PhD in psychology and is a leading expert in the application of cognitive science and psychology to product development with over 13 years of experience in the development of UX strategy in video game studios such as Ubisoft LucasArts and Epic Games (Fortnite). She currently leads an independent UX consultancy working with a wide range of international media and enterprise companies to help ensure their products are engaging successful and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX playful learning (gamification) ethics implicit biases and inclusion in tech. Celia is the author of The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games. | What UX is Really About Introducing a Mindset for Great Experiences

GBP 16.99
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Curriculum: Theory Culture and the Subject Specialisms

Curriculum: Theory Culture and the Subject Specialisms

Curriculum or the substance of what is taught is the core business of schools and yet little exists in the way of a theory of curriculum for educators. This book sets out the principles of curriculum theory and provides a common framework and practical strategies for the successful implementation and effective management of powerful knowledge-based curriculum for all. Offering powerful insights across the subject divides the book explores the key elements of curriculum design including progression sequencing substantive and disciplinary knowledge and the relationships of subjects to their sister disciplines. Providing a crucial foundation for school leadership it covers: curriculum in the contexts of learning organisational culture and key philosophical and moral ideas an explanation of thirteen specialist subjects with outline mapping of the knowledge an emphasis on the cultural elements needed for sustained excellence in curriculum work within schools the codification of curriculum and the multiple values of documents for curriculum thinking and execution. Enabling leaders to analyse and discuss subjects beyond their specialisms this essential text will equip readers to implement real change by leading intelligently and effectively on curriculum. | Curriculum: Theory Culture and the Subject Specialisms

GBP 16.99
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The Boy Question How To Teach Boys To Succeed In School

The Boy Question How To Teach Boys To Succeed In School

Following on from the huge success of Boys Don’t Try? this essential new book answers nine key questions about how teachers and schools can best tackle boys’ academic underperformance. For decades schools have grappled with the most significant barriers to male academic success: a lack of motivation to succeed poor attitudes to learning lower literacy levels and a reluctance to read for pleasure or write at length. In this compelling book Mark Roberts provides clear answers about how teachers can tackle ‘The Boy Question’. Each chapter answers a frequently asked question about how best to teach boys outlining the issue and demonstrating what can be done about it. Informed by a wealth of research and the author’s personal experience of successfully teaching boys this book offers an abundance of practical advice for the busy classroom teacher. It will shine a light on what makes boys tick and how we can design effective curriculums to ensure they can best acquire powerful knowledge. With practical advice and examples to help address anti-social attitudes and stem the cycle of boys’ underachievement this is essential reading for all teachers and school leaders. | The Boy Question How To Teach Boys To Succeed In School

GBP 16.99
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Colour and Create Architecture Georgie Finds a Home

Colour and Create Architecture Georgie Finds a Home

Introducing children to the visual language of architecture in a fun creative and engaging way this book is packed with scenes to colour recreate add to and finish off. Featuring scenes from terraces to tower blocks and from skyscrapers (real and imagined) to fantastical scenes featuring pirate ships jungle tree-houses and castles this book features simple activities to encourage children to use their imagination memory and learning/exploration observation (encouraging them to explore their surroundings the architecture around them and the everyday) as well as formulating opinions and responses. Showcasing an exciting array of cross sections axos plans isometrics birds eye views and cutaways this book conveys in an exciting and joyful way the many different aspects of architecture. Both playful and informative this book is an ideal gift for those seeking ways to promote child development in an enjoyable and creative way. Introduces children to the fundamentals of architecture and architectural design in a fun and creative way Aids child development encouraging creativity questioning and observation and helping to develop spatial awareness and dexterity A beautiful object in its own right this book is designed to be personalised and cherished by the user A catalyst to unlock children’s imaginations this book will change the way children see the world around them. | Colour and Create Architecture Georgie Finds a Home

GBP 9.99
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Work Psychology The Basics

Work Psychology The Basics

Work Psychology: The Basics provides an accessible jargon-free introduction to the fundamental principles of work and occupational psychology. Covering key theories and models in this dynamic area it offers a solid understanding of both academic theory and practical applications. The book follows the structure of the British Psychological Society curriculum for Masters courses exploring psychological assessment at work learning training and development; wellbeing at work work design organisational change and development and leadership engagement and motivation. These core topics are supplemented by deep dives into the development of the discipline research and practice in the field and suggestions for the future of work psychology. Giving a detailed look into the world of work it answers questions such as: Can we accurately select people for jobs? How can work positively and negatively affect mental and physical health? How can we motivate people in the workplace? What makes a good leader? It also explores issues around types of research and what effective research looks like in this area. Supported by a helpful guide on the routes to chartership in the UK and working in the area as well as a glossary of key terms and suggestions for further reading this is the ideal introductory text for students. It will also interest those looking to understand the subject more generally and complete training in the area. | Work Psychology The Basics

GBP 16.99
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Higher Education and Policy for Creative Economies in Africa Developing Creative Economies

Higher Education and Policy for Creative Economies in Africa Developing Creative Economies

The book reflects on the role of the creative economies in a range of African countries (namely Ghana Kenya Nigeria South Africa and Uganda). Chapters explore how creative economies emerge and can be supported in African countries. The contributors focus on two key dimensions: the role of higher education and the role of policy. Firstly they consider the role of higher education and alternative forms of specialised education to reflect on how the creative aspirations of students (and future creative workers) of these countries are met and developed. Secondly they explore the role of policy in supporting the agendas of the creative economy taking also into consideration the potential historical dimension of policy interventions and the impact of a lack of policy frameworks. The book concludes by reflecting on how these two pillars of creative economy development which are usually taken for granted in studying creative economies in the global north need to be understood with their own specificity in the context of our selected case studies in Africa. This book will be of interest to students scholars and professionals researching the creative economies in Africa across the humanities and social sciences. All the royalties from the publication of this book will be donated to the not-for-profit organisation The Craft and Design Institute (CDI) (https://www. thecdi. org. za/) in South Africa supporting capacity building for young creative practitioners from disadvantaged backgrounds. | Higher Education and Policy for Creative Economies in Africa Developing Creative Economies

GBP 16.99
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