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Introduction to Video Production Studio Field and Beyond

Introduction to Video Production Studio Field and Beyond

Written in a clear non-technical manner Introduction to Video Production focuses on the fundamental principles and aesthetics of video production and the technologies used in both studio and field environments. Ronald J. Compesi and Jaime S. Gomez cover each aspect of the process step by step from preproduction to lighting sound directing editing graphics and distribution. Taking into account the changes in workflow and production planning and distribution brought on by the advent of digital media this second edition has been updated throughout to account for the increasing popularity of DSLR cameras online distribution the rise of portable cameras and mobile video and much more. Key features include: a thorough overview of video production in studio and field environments without being overly technical allowing students to get the big picture of production; coverage of new digital production recording and editing technologies; over 300 photos and line art illustrating aesthetic elements technical issues and production planning; key words identified in boldface throughout the text and reinforced in a comprehensive glossary of terms. | Introduction to Video Production Studio Field and Beyond

GBP 56.99
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The Green Studio Handbook Environmental Strategies for Schematic Design

The Green Studio Handbook Environmental Strategies for Schematic Design

The Green Studio Handbook remains an essential resource for design studios and professional practice. This extensive and user-friendly tool presents practical guidelines for the application of green strategies during the schematic design of buildings. Students and professionals can quickly get up to speed on system viability and sizing. Each of forty-three environmental strategies includes a brief description of principles and concepts step-by-step guidance for integrating the strategy during the early stages of design annotated tables and charts to assist with preliminary sizing key issues to consider when implementing the strategy and pointers to further resources. Ten new in-depth case studies illustrate diverse and successful green buildings integrated design projects and how the whole process comes together This third edition features updated tables and charts that will help to save energy water and material resources during the early stages of design. More than 500 sketches and full-color images illustrate how to successfully apply strategies. A glossary a project index listing 105 buildings in 20 countries updated tables and drawings and I-P and SI units increase the usefulness of The Green Studio Handbook. | The Green Studio Handbook Environmental Strategies for Schematic Design

GBP 69.99
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The Design-Build Studio Crafting Meaningful Work in Architecture Education

The Design-Build Studio Crafting Meaningful Work in Architecture Education

The Design-Build Studio examines sixteen international community driven design-build case studies through process and product with preceding chapters on community involvement digital and handcraft methodologies and a graphic Time Map. Together these projects serve as a field guide to the current trends in academic design-build studios a window into the different processes and methodologies being taught and realized today. Design-build supports the idea that building making and designing are intrinsic to each other: knowledge of one strengthens and informs the expression of the other. Hands-on learning through the act of building what you design translates theories and ideas into real world experience. The work chronicled in this book reveals how this type of applied knowledge grounds us in the physicality of the world in which we live. | The Design-Build Studio Crafting Meaningful Work in Architecture Education

GBP 46.99
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The Grip Book The Studio Grip’s Essential Guide

The Grip Book The Studio Grip’s Essential Guide

Gain the essential skills of a professional grip to become the jack and master of all trades on any movie or television show set. This new edition has been fully updated and revised and will enable aspiring and professional grips to discover vital insider tips ranging from how to operate cutting-edge rigging and lighting equipment to performing difficult camera mounts on aircraft boats trains and cars. Seasoned Hollywood grip Michael G. Uva teaches you to install set up maintain and ensure the safety of all equipment on a set such as C-stands cameras and any specialty gear needed for a shoot. Expanded content on navigating the set including set etiquette and how to succeed as a technical crew member will jump-start your career and make you a valuable asset on any film or television crew. This seventh edition has been updated to include the latest technology further explanations of equipment and how to use it for those new to the role a new chapter on working as a grip on virtual sets. Other features include technical expertise on maintaining the latest and greatest filmmaking equipment; a self-test section containing over one hundred questions and answers; a comprehensive appendix containing a robust glossary of insider and equipment terms; and guidelines on what a grip has to be physically able to perform in their day-to-day duties. The book is ideal for the aspiring or working grip to use on the role as well as aspiring students looking to break into the industry. | The Grip Book The Studio Grip’s Essential Guide

GBP 44.99
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Designbuild Education

Designbuild Education

Designbuild Education adopts the intellectual framework of American Pragmatism which is a theory of action to investigate architects’ compelling urge to build and how that manifests in collegiate designbuild programs. Organized into four themes—people poetics process and practice—the book brings together new essays by some of today’s most well-known designbuild educators including Andrew Freear from Rural Studio and Dan Rockhill from Studio 804 to shed light on the theoretical dimensions of their practice and work. Illustrated with over 100 black and white images.

GBP 56.99
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Adobe Photoshop 2020 for Photographers

Adobe Photoshop 2020 for Photographers

Adobe Photoshop 2020 for Photographers by acclaimed digital imaging professional Martin Evening has been revamped to include detailed instruction for all of the updates to Photoshop on Adobe’s Creative Cloud including significant new features such as Cloud document saving the new Content-Area Fill and the Texture slider and Depth Range Mask for Camera Raw. This guide covers all the tools and techniques photographers and professional image editors need to know when using Photoshop from workflow guidance to core skills to advanced techniques for professional results. Using clear succinct instruction and real world examples this guide is the essential reference for Photoshop users. The accompanying website has been updated with new sample images tutorial videos and bonus chapters. | Adobe Photoshop 2020 for Photographers

GBP 59.99
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Managing Information Technology Outsourcing

Managing Information Technology Outsourcing

For decades outsourcing has been a major international phenomenon in business. The areas of Technology Information Technology and Management represent a unique case for outsourcing both in terms of benefits and potential interorganisational problems. This fully updated text has been brought up to date with this new landscape including discussion of Robotic Process Automation Internet of Things cloud computing low code and DevOps and agile. With a range of new global case studies in manufacturing logistics chemical industry and cloud services this textbook offers a strong grounding in real-world industrial experience that effectively combines theory with practice. Uniquely this book focuses on both sides of the outsourcing relationship providing a balanced exploration of the ways in which these partnerships can be managed successfully. Accessible and cutting-edge the third edition of Managing Information Technology Outsourcing provides an in-depth practical perspective on this important and far-reaching challenge in information technology management. It is an ideal text for students academics and practitioners alike.

GBP 46.99
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Mixing with Impact Learning to Make Musical Choices

Mixing with Impact Learning to Make Musical Choices

In Mixing with Impact: Learning to Make Musical Choices Wessel Oltheten discusses the creative and technical concepts behind making a mix. Whether you’re a dance producer in your home studio a live mixer in a club or an engineer in a big studio the mindset is largely the same. The same goes for the questions you run into: where do you start? How do you deal with a context in which all the different parts affect each other? How do you avoid getting lost in technique? How do you direct your audience’s attention? Why doesn’t your mix sound as good as someone else’s? How do you maintain your objectivity when you hear the same song a hundred times? How do your speakers affect your perception? What’s the difference between one compressor and another? Following a clear structure this book covers these and many other questions bringing you closer and closer to answering the most important question of all: how do you tell a story with sound? | Mixing with Impact Learning to Make Musical Choices

GBP 48.99
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The Design of Active Crossovers

The Design of Active Crossovers

Active crossovers are used by almost every sound reinforcement system and every recording studio monitoring set-up; but the use of active crossovers is rapidly expanding. This new edition presents all the updates to loudspeaker technology and crossover design. The edition expands on loudspeaker configurations and design issues sound reinforcement issues more on lowpass and highpass filters and may other filters. This new edition is a must read for anyone wanting comprehensive practical knowledge. | The Design of Active Crossovers

GBP 68.99
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Space and Language in Architectural Education Catalysts and Tensions

Space and Language in Architectural Education Catalysts and Tensions

Architects habitually disregard disciplinary boundaries of their profession in search for synergies and inspiration. The realm of language although not considered to be architects’ natural environment opens opportunities to further stretch and expand the architectural imagination and the set of tools used in the design process. When used in the context of architectural pedagogy the exploration of the relationship between space and language opens the discussion further to include the reflection on the design studio structure the learning process in creative subjects and the ethical dimension of architectural education. This book offers a glimpse into architectural pedagogies exploring the relationship between space and language using literary methods and linguistic experiments. The examples discuss a wide range of approaches from international perspective exploring opportunities and challenges of engaging literary methods and linguistic experiments in architectural education. The theme of Catalysts discusses the use of literary methods in architectural pedagogy where literary texts are used to jumpstart and support the design process resulting in deeply contextual approaches capable of subverting embedded hierarchies of the design studio. Tensions explore the gap between the world and its description employing linguistic experiments and literary methods to enrich and expand the architectural vocabulary to include the experience of space in its infinite complexity. This book will be useful for innovators in architectural education and those seeking to expand their teaching practice to incorporate literary methods and to creatives interested in making teaching a part of their practice. It may also appeal to students from design-based disciplines with an established design studio culture demonstrating how to use narrative poetry and literature to expand and feed your imagination. | Space and Language in Architectural Education Catalysts and Tensions

GBP 48.99
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Structures by Design Thinking Making Breaking

Structures by Design Thinking Making Breaking

*Winner of the 2021 TAA Textbook Excellence Award* Honorable Mention of the 2021 BTES Book Award Structures by Design: Thinking Making Breaking is a new type of structures textbook for architects who prefer to learn using the hands-on creative problem-solving techniques typically found in a design studio. Instead of presenting structures as abstract concepts defined by formulas and diagrams this book uses a project-based approach to demonstrate how a range of efficient effective and expressive architectural solutions can be generated tested and revised. Each section of the book is focused on a particular manner by which structural resistance is provided: Form (Arches and Cables) Sections (Beams Slabs and Columns) Vectors (Trusses and Space Frames) Surfaces (Shells and Plates) and Frames (Connections and High-Rises). The design exercises featured in each chapter use the Think Make Break method of reiterative design to develop and evaluate different structural options. A variety of structural design tools will be used including the human body physical models historical precedents static diagrams traditional formulae and advanced digital analysis. The book can be incorporated into various course curricula and studio exercises because of the flexibility of the format and range of expertise required for these explorations. More than 500 original illustrations and photos provide example solutions and inspiration for further design exploration. | Structures by Design Thinking Making Breaking

GBP 52.99
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New Dimensions in Photo Processes A Step-by-Step Manual for Alternative Techniques

New Dimensions in Photo Processes A Step-by-Step Manual for Alternative Techniques

New Dimensions in Photo Processes invites artists in all visual media to discover contemporary approaches to historical techniques. Painters printmakers and photographers alike will find value in this practical book as these processes require little to no knowledge of photography digital means or chemistry. Easy to use in a studio or lab this edition highlights innovative work by internationally respected artists such as Robert Rauschenberg Chuck Close Mike and Doug Starn and Emmet Gowin. In addition to including new sun-printing techniques such as salted paper and lumen printing this book has been updated throughout from pinhole camera and digital methods of making color separations and contact negatives to making water color pigments photo-sensitive and more. With step-by-step instructions and clear safety precautions New Dimensions in Photo Processes will teach you how to: Reproduce original photographic art collages and drawings on paper fabric metal and other unusual surfaces. Safely mix chemicals and apply antique light-sensitive emulsions by hand. Create imagery in and out of the traditional darkroom and digital studio. Relocate photo imagery and make prints from real objects photocopies and pictures from magazines and newspapers as well as from your digitial files and black and white negatives. Alter black and white photographs smart phone images and digital prints. | New Dimensions in Photo Processes A Step-by-Step Manual for Alternative Techniques

GBP 56.99
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Polymer Photogravure A Step-by-Step Manual Highlighting Artists and Their Creative Practice

Polymer Photogravure A Step-by-Step Manual Highlighting Artists and Their Creative Practice

Polymer Photogravure: A Step-by-Step Manual Highlighting Artists and Their Creative Practice is a three-part book on the non-toxic process of making ink-on-paper intaglio prints from continuous-tone photographs using water-etched photopolymer plates. Author Clay Harmon provides clear and easy to understand instructions that will enable anyone to successfully make a photogravure print. By quantifying the sensitometric behavior of polymer plates Harmon has developed a methodical approach which will enable a new printmaker to produce plates in their own studio with a minimum of time and wasted materials. Section One provides a straightforward guide to setting up the polymer photogravure studio. Section Two covers a step-by-step method of making the print from start to finish. Section Three showcases contemporary artists’ works illustrating the variety and artistic breadth of contemporary polymer intaglio printmaking. The works in these pages range from monochrome to full color and represent a variety of genres including still lifes portraits nudes landscapes urban-scapes and more. Featuring over 30 artists and 200 full-color images Polymer Photogravure is a most comprehensive overview of this printmaking process in print. Key topics covered include: Studio safety Equipment and supplies evaluated from both a cost and utility point of view A brief discussion of the types of ink-based printing Aquatint screen considerations Image preparation and positive printing on inkjet printers Paper preparation A simple and efficient polymer plate calibration process that minimizes wasted time and materials A straightforward inking wiping and printing method Advanced printing techniques such as chine collé à la poupée and printing on wood Troubleshooting guide to platemaking and printing problems Tips on editioning and portfolios A visual survey of the range of artistic expression practiced by contemporary artists Sources for supplies and recommended reading Polymer photogravure plates enable an artist to use an almost-infinite range of image color and papers to make a print. The finished prints are extremely archival consisting of only ink and paper. With Harmon’s instructions continuous tone intaglio prints are within the reach of all. | Polymer Photogravure A Step-by-Step Manual Highlighting Artists and Their Creative Practice

GBP 51.99
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Internet Finance in China Introduction and Practical Approaches

Internet Finance in China Introduction and Practical Approaches

This book is about internet finance a concept coined by the authors in 2012. Internet finance deals specifically with the impacts of internet based technologies such as mobile payments social networks search engines cloud computation and big data on the financial sector. Major types of internet finance include third-party payments and mobile payments internet currency P2P lending crowdfunding and the use of big data in financial activities. Internet finance is highly popular and heavily discussed in China. Chinese Premier Li Keqiang made the healthy development of internet finance a policy priority in 2014 state-of-union address. This book as a detailed report on internet finance in China will help readers understand the status quo and development of China’s financial system. | Internet Finance in China Introduction and Practical Approaches

GBP 44.99
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Automated Lighting The Art and Science of Moving and Color-Changing Lights

Automated Lighting The Art and Science of Moving and Color-Changing Lights

Automated Lighting: The Art and Science of Moving and Color-Changing Lights Third Edition (formerly Automated Lighting: The Art and Science of Moving Light) continues to be the most trusted text for working and aspiring lighting professionals. Now in its third edition it has been fully updated to reflect the vast changes in stage and studio luminairies—including LEDs switch-mode power supplies optics networking Ethernet-based protocols like Art-Net and sACN wireless DMX and much more. Its written in clear easy-to-understand language and includes enough detailed information to benefit for the most experienced technicians programmers and designers. Additional content and resources are provided at the author's website www. automatedlighting. pro. | Automated Lighting The Art and Science of Moving and Color-Changing Lights

GBP 51.99
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The Focal Press Companion to the Constructed Image in Contemporary Photography

The Focal Press Companion to the Constructed Image in Contemporary Photography

This compendium examines the choices construction inclusions and exemptions and expanded practices involved in the process of creating a photograph. Focusing on work created in the past twenty-five years this volume is divided into sections that address a separate means of creating photographs as careful constructs: Directing Spaces Constructing Places Performing Space Building Images and Camera-less Images. Introduced by both a curator and a scholar each section features contemporary artists in conversation with curators critics gallerists artists and art historians. The writings include narratives by the artist writings on their work and examinations of studio practices. This pioneering book is the first of its kind to explore this topic beyond those artists building sets to photograph. | The Focal Press Companion to the Constructed Image in Contemporary Photography

GBP 44.99
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Virtual Reality Filmmaking Techniques & Best Practices for VR Filmmakers

Virtual Reality Filmmaking Techniques & Best Practices for VR Filmmakers

Virtual Reality Filmmaking presents a comprehensive guide to the use of virtual reality in filmmaking including narrative documentary live event production and more. Written by Celine Tricart a filmmaker and an expert in new technologies the book provides a hands-on guide to creative filmmaking in this exciting new medium and includes coverage on how to make a film in VR from start to finish. Topics covered include: The history of VR; VR cameras; Game engines and interactive VR; The foundations of VR storytelling; Techniques for shooting in live action VR; VR postproduction and visual effects; VR distribution; Interviews with experts in the field including the Emmy-winning studios Felix & Paul and Oculus Story Studio Wevr Viacom Fox Sports Sundance’s New Frontier and more. | Virtual Reality Filmmaking Techniques & Best Practices for VR Filmmakers

GBP 46.99
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Music Production Learn How to Record Mix and Master Music

Music Production Learn How to Record Mix and Master Music

We’re all able to record music; a smartphone will get you quick results. But for a good sound a lot more is involved. Acoustics microphone placement and effects have a huge influence on the resulting sound. Music Production: Learn How to Record Mix and Master Music will teach you how to record mix and master music. With accessible language for both beginner and advanced readers the book contains countless illustrations includes tips and tricks for all the popular digital audio workstations and provides coverage of common plugins and processors. Also included is a section dedicated to mastering in a home studio. With hundreds of tips and techniques for both the starting and advanced music producer this is your must-have guide. | Music Production Learn How to Record Mix and Master Music

GBP 56.99
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Digital Media Foundations An Introduction for Artists and Designers

Digital Media Foundations An Introduction for Artists and Designers

This book is a creative and practical introduction to the field of digital media for future designers artists and media professionals. It addresses the evolution of the field its connections with traditional media up-to-date developments and possibilities for future directions. Logically organized and thoughtfully illustrated it provides a welcoming guide to this emerging discipline. Describing each medium in detail chapters trace their history evolution and potential applications. The book also explains important relevant technologies—such as digitizing tablets cloud storage and 3-D printers—as well as new and emerging media like augmented and virtual reality. With a focus on concepts and creative possibilities the text’s software-neutral exercises provide hands-on experiences with each of the media. The book also examines legal ethical and technical issues in digital media explores career possibilities and features profiles of pioneers and digital media professionals. Digital Media Foundations is an ideal resource for students new professionals and instructors involved in fields of graphic and visual arts design and the history of art and design. | Digital Media Foundations An Introduction for Artists and Designers

GBP 48.99
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Spatial Design Education New Directions for Pedagogy in Architecture and Beyond

Spatial Design Education New Directions for Pedagogy in Architecture and Beyond

Design education in architecture and allied disciplines is the cornerstone of design professions that contribute to shaping the built environment of the future. In this book design education is dealt with as a paradigm whose evolutionary processes underpinning theories contents methods tools are questioned and critically examined. It features a comprehensive discussion on design education with a focus on the design studio as the backbone of that education and the main forum for creative exploration and interaction and for knowledge acquisition assimilation and reproduction. Through international and regional surveys the striking qualities of design pedagogy contemporary professional challenges and the associated sociocultural and environmental needs are identified. Building on twenty-five years of research and explorations into design pedagogy in architecture and urban design this book authoritatively offers a critical analysis of a continuously evolving profession its associated societal processes and the way in which design education reacts to their demands. Matters that pertain to traditional pedagogy its characteristics and the reactions developed against it in the form of pioneering alternative studio teaching practices. Advances in design approaches and methods are debated including critical inquiry empirical making process-based learning and Community Design Design-Build and Live Project Studios. Innovative teaching practices in lecture-based and introductory design courses are identified and characterized including inquiry-based active and experiential learning. These investigations are all interwoven to elucidate a comprehensive understanding of contemporary design education in architecture and allied disciplines. A wide spectrum of teaching approaches and methods is utilized to reveal a theory of a ’trans-critical’ pedagogy that is conceptualized to shape a futuristic thinking about design teaching. Lessons learned from techniques and mechanisms for accommodation adaptation and implementation of a ‘trans-critical’ pedagogy in education are conceived to invigorate a new student-centered evidence-based design culture sheltered in a wide variety of learning settings in architecture and beyond. | Spatial Design Education New Directions for Pedagogy in Architecture and Beyond

GBP 44.99
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Audio Production Worktext Concepts Techniques and Equipment

Audio Production Worktext Concepts Techniques and Equipment

Now in its tenth edition the Audio Production Worktext offers a comprehensive introduction to audio production in radio television and film. This hands-on student-friendly text demonstrates how to navigate modern radio production studios and utilize the latest equipment and software. Key chapters address production planning the use of microphones audio consoles and sound production for the visual media. The reader is shown the reality of audio production both within the studio and on location. New to this edition is material covering podcasting including online storage and distribution. The new edition also includes an updated glossary and appendix on analog and original digital applications as well as self-study questions and projects that students can use to further enhance their learning. The accompanying instructor website has been refreshed and includes an instructor’s manual and PowerPoint images. This book remains an essential text for audio and media production students seeking a thorough introduction to the field. | Audio Production Worktext Concepts Techniques and Equipment

GBP 48.99
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The Spectacle of Clouds 1439–1650 Italian Art and Theatre

The Spectacle of Clouds 1439–1650 Italian Art and Theatre

The studies in which history of art and theatre are considered together are few and none to date investigate the evolution of the representation of clouds from the early Renaissance to the Baroque period. This book reconsiders the origin of Italian Renaissance and Baroque cloud compositions while including the theatrical tradition as one of their most important sources. By examining visual sources such as paintings frescos and stage designs together with letters guild-ledgers descriptions of performances and relevant treatises a new methodology to approach the development of this early modern visuality is offered. The result is an historical reconstruction where multiple factors are seen as facets of a single process which led to the development of Italy’s visual culture. The book also offers new insights into Leonardo da Vinci’s theatrical works Raphael’s Disputa Vasari’s Lives and Pietro da Cortona’s fresco paintings. The Spectacle of Clouds 1439-1650 examines the different ways Heaven has been conceived imagined and represented from the fifteenth to the seventeenth century crossing over into the fields of history religion and philosophy. | The Spectacle of Clouds 1439–1650 Italian Art and Theatre

GBP 44.99
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Light and Lens Thinking About Photography in the Digital Age

Light and Lens Thinking About Photography in the Digital Age

The latest edition of this pioneering book allows students to acquire an essential foundation for digital photography. Fully updated it clearly and concisely covers the fundamental concepts of imagemaking how to use digital technology to create compelling images and how to output and preserve images in the digital world. Exploring history methods and theory this text offers classroom-tested assignments and exercises from leading photographic educators approaches for analyzing discussing and writing about photographs and tools to critically explore and make images with increased visual literacy. New to this fourth edition: Completely updated and renewed to reflect social trends and technological advances Highly reconstructed Chapter 3: Image Capture: Cameras Lenses and Scanners Revamped Chapter 4: Exposure: Capturing the Light Entirely new Chapter 8: Digital Studio: The Virtual and the Material Worlds Expanded smartphone photography coverage Featuring nearly 300 international artists and over 360 innovative images and illustrations New engaging assignments Ideal for undergraduate students of digital photography and hobbyist photographers. | Light and Lens Thinking About Photography in the Digital Age

GBP 52.99
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Entrepreneurship Innovation and Technology A Guide to Core Models and Tools

Entrepreneurship Innovation and Technology A Guide to Core Models and Tools

The combination of entrepreneurship innovation and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business. Entrepreneurship Innovation and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle describing and applying core innovation models and tools such as the business model canvas lean startup design thinking customer development and open innovation while taking into consideration disruptive technologies such as mobile internet cloud computing internet of things and blockchain. Finally the book describes and analyzes how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy. This book will prove to be a vital text for any student specialist or practitioner looking to succeed in the field. | Entrepreneurship Innovation and Technology A Guide to Core Models and Tools

GBP 49.99
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Entrepreneurship Innovation and Technology A Guide to Core Models and Tools

Entrepreneurship Innovation and Technology A Guide to Core Models and Tools

The combination of entrepreneurship innovation and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business. Entrepreneurship Innovation and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle describing and applying core innovation models and tools such as the business model canvas lean startup design thinking customer development and open innovation taking into consideration disruptive technologies such as mobile internet cloud computing internet of things and blockchain. Finally the book describes and analyses how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy. This book will prove to be a vital text for any student specialist or practitioner looking to succeed in the field. | Entrepreneurship Innovation and Technology A Guide to Core Models and Tools

GBP 44.99
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