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The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That’s why makers of successful video games like Fortnite and Assassin’s Creed invest both time and money perfecting their UX strategy. These top video game creators know that a bad user experience can ruin the prospects for any game regardless of its budget scope or ambition. The game UX accounts for the whole experience players have with a video game from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the optimal experience they want to deliver including shipping higher quality games (whether indie triple-A or serious games) and meeting business goals - all while staying true to design vision and artistic intent. At its core UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived the emotions it will elicit how players will interact with it and how engaging the experience will be. This book is designed to equip readers of all levels from student to professional with cognitive science knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games empowering them to develop their own unique game recipe more efficiently while providing a better experience for their audience. The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design Is written by Celia Hodent - a UX expert with a PhD in psychology who has been working in the entertainment industry for over 10 years including at prominent companies such as Epic Games (Fortnite) Ubisoft and LucasArts. Major themes explored in this book: Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: neuromyths perception memory attention motivation emotion and learning. Includes numerous examples from released games of how scientific knowledge translates into game design and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge implementing human-computer interaction principles and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good engage-ability (the ability of the game to be fun and engaging) translated into a practical checklist. Covers design thinking game user research game analytics and UX strategy at both a project and studio level. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today. | The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

GBP 48.99
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Water Agriculture and the Environment in Spain: can we square the circle?

Water Agriculture and the Environment in Spain: can we square the circle?

The world water problems are a due to bad governance not to physical water scarcity. This book is inspired by this statement and explores whether it holds in a specific country Spain where climatic conditions – Spain is one of the most arid countries of the European Union - would fully justify saying that water problems are due to physical water scarcity. The metrification of water uses and their monetary value is a first important step in understanding how reallocation of water among users could help mitigating many of current water problems in Spain. However water reallocation among users or from users to nature is far from simple. Initiatives portrayed as the solution to the water governance ‘jigsaw’ – e. g. water trade improved water use efficiency users collective action public participation – are not free of difficulties and shortcomings. The book explores the growing need for maintaining Spain’s natural capital and the human component of water governance – people’s needs wishes (vested) interests aspirations – that often determine the result of decisions and sometimes lead water management to a deadlock. This book takes a step forward in showing a more complex - and also closer to reality - picture of water governance in Spain. | Water Agriculture and the Environment in Spain: can we square the circle?

GBP 69.99
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Aquatic Chemistry Concepts Second Edition

Aquatic Chemistry Concepts Second Edition

Aquatic Chemistry Concepts Second Edition is a fully revised and updated textbook that fills the need for a comprehensive treatment of aquatic chemistry and covers the many complicated equations and principles of aquatic chemistry. It presents the established science of equilibrium water chemistry using the uniquely recognizable step-by-step Pankow format which allows a broad and deep understanding of aquatic chemistry. The text is appropriate for a wide audience including undergraduate and graduate students industry professionals consultants and regulators. Every professional using water chemistry will want this text within close reach and students and professionals alike will expect to find at least one copy on their library shelves. Key FeaturesExtremely thorough one-of-a-kind treatment of aquatic chemistry which considers: a) chemical thermodynamics fundamentals; b) acid/base titration and buffer calculations; c) CO2 chemistry and alkalinity; d) complexation of metal ions by ligands and chelates; e) mineral solubility processes; f) redox chemistry including the chemistry of chlorine (as in disinfection) oxygen CO2 and methane nitrogen sulfur iron and lead including the story of lead in the drinking water of Flint Michigan; and g) electrical effects in aqueous solutions including the Debye-Hückel Law (and related equations for activity corrections) double layers and colloid stabilityDiscussions of how to carry out complex calculations regarding the chemistry of lakes rivers groundwater and seawaterNumerous example problems worked in complete detailSpecial foreword by Jerry L. Schnoor'There’s a lot to like about a book on water chemistry that lays it out simply. Einstein said that everything should be as simple as it can be but not simpler. Wise advice. And that is what James F. Pankow has accomplished in the second edition of his textbook Aquatic Chemistry Concepts. It covers the “waterfront” of essential inorganic chemistry topics and it supplies enough examples to lead the student toward problem solving. '-From the Foreword Jerry L. Schnoor

GBP 44.99
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Technical Documentation and Process

Technical Documentation and Process

We live in an age of electronic interconnectivity with co-workers across the hall and across the ocean and managing meetings can be a challenge across multiple time zones and cultures. This makes documenting your projects more important than ever. In Technical Documentation and Process Jerry Whitaker and Bob Mancini provide the background and structure to help you document your projects more effectively. With more than 60 years of combined experience in successfully documenting complex engineering projects the authors guide you in developing appropriate process and documentation tools that address the particular needs of your organization. Features Strategies for documenting a project product or facility A sample style guide template the foundation on which you can build documents of various types A selection of document templates Ideas for managing complex processes and improving competitiveness using systems engineering and concurrent engineering practices Basic writing standards and helpful references Major considerations for disaster planning Discussion of standardization to show how it can help reduce costs Helpful tips to manage remote meetings and other communications First-hand examples from the authors own experience Throughout the authors offer practical guidelines suggestions and lessons that can be applied across a wide variety of project types and organizational structures. Comprehensive yet to the point this book helps you define the process document the plan and manage your projects more confidently.

GBP 180.00
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Risk Management 10 Principles

Risk Management 10 Principles

Recent global developments have fundamentally changed the landscape for conducting businesses and undertaking social transactions. It is more important than ever to step back and take a broader view of managing risks across all areas of the business. Aimed at small- and medium- sized enterprises which represent the majority of business units globally Risk Management: 10 Principles outlines the ten major risk factors every business must consider when establishing a risk management system. Now fully updated after being in print for over 20 years this book focuses on taking a practical and holistic approach to identifying potential risks and considering how best to manage these risks. Modern topics cover the move to home working for many because of COVID- 19 and increased risk in supply chains plus many more. Case studies and self- reflection questions are included throughout with additional checklists available to download to help you focus on particular areas of the business. This readable and entertaining text intends to help the non- expert establish a workable risk management system across all parts of their organization especially in smaller business units where a risk management professional is not part of the workforce. Restructured and reordered to bring the content right up to date this book is geared towards those working in small- and medium- sized enterprises business consultants working with client companies and as an introductory reader for those new to the concepts of risk management including safety and environmental consultants and students on occupational health and safety and environmental studies courses. | Risk Management 10 Principles

GBP 46.99
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Marine Design XIII Proceedings of the 13th International Marine Design Conference (IMDC 2018) June 10-14 2018 Helsinki Finland

Marine Design XIII Proceedings of the 13th International Marine Design Conference (IMDC 2018) June 10-14 2018 Helsinki Finland

Marine Design XIII collects the contributions to the 13th International Marine Design Conference (IMDC 2018 Espoo Finland 10-14 June 2018). The aim of this IMDC series of conferences is to promote all aspects of marine design as an engineering discipline. The focus is on key design challenges and opportunities in the area of current maritime technologies and markets with special emphasis on: • Challenges in merging ship design and marine applications of experience-based industrial design • Digitalisation as technological enabler for stronger link between efficient design operations and maintenance in future • Emerging technologies and their impact on future designs • Cruise ship and icebreaker designs including fleet compositions to meet new market demands To reflect on the conference focus Marine Design XIII covers the following research topic series: •State of art ship design principles - education design methodology structural design hydrodynamic design; •Cutting edge ship designs and operations - ship concept design risk and safety arctic design autonomous ships; •Energy efficiency and propulsions - energy efficiency hull form design propulsion equipment design; •Wider marine designs and practices - navy ships offshore and wind farms and production. Marine Design XIII contains 2 state-of-the-art reports on design methodologies and cruise ships design and 4 keynote papers on new directions for vessel design practices and tools digital maritime traffic naval ship designs and new tanker design for arctic. Marine Design XIII will be of interest to academics and professionals in maritime technologies and marine design. | Marine Design XIII Proceedings of the 13th International Marine Design Conference (IMDC 2018) June 10-14 2018 Helsinki Finland

GBP 270.00
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Relevant Acoustic Phonetics of L2 English Focus on Intelligibility

Relevant Acoustic Phonetics of L2 English Focus on Intelligibility

Intelligibility is the ultimate goal of human communication. However measuring it objectively remained elusive until the 1940s when physicist Harvey Fletcher pioneered a psychoacoustic methodology for doing so. Another physicist von Bekesy demonstrated clinically that Fletcher’s theory of Critical Bands was anchored in anatomical and auditory reality. Fletcher’s and Bekesy’s approach to intelligibility has revolutionized contemporary understanding of the processes involved in encoding and decoding speech signals. Their insights are applied in this book to account for the intelligibility of the pronunciation of 67 non-native speakers from the following language backgrounds –10 Arabic 10 Japanese 10 Korean 10 Mandarin 11 Serbian and Croatian the Slavic Group 6 Somali and 10 Spanish speakers who read the Speech Accent Archive elicitation paragraph. Their pronunciation is analyzed instrumentally and compared and contrasted with that of 10 native speakers of General American English (GAE) who read the same paragraph. The data-driven intelligibility analyses proposed in this book help answer the following questions: Can L2 speakers of English whose native language lacks a segment/segments or a suprasegment/ suprasegments manage to produce it/them intelligibly? If they cannot what segments or suprasegments do they use to substitute for it/them? Do the compensatory strategies used interfere with intelligibility? The findings reported in this book are based on nearly 12 000 measured speech tokens produced by all the participants. This includes some 2 000 vowels more than 500 stop consonants over 3 000 fricatives nearly 1 200 nasals about 1 500 approximants a over 1 200 syllables onsets as many as 800 syllable codas more than 1 600 measurement of F0/pitch and duration measurements of no fewer than 539 disyllabic words. These measurements are in keeping with Baken and Orlikoff (2000:3) and in accordance with widely accepted Just Noticeable Difference thresholds and relative functional load calculations provided by Catforda (1987). | Relevant Acoustic Phonetics of L2 English Focus on Intelligibility

GBP 48.99
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Pharmaceutical Public Policy

Pharmaceutical Public Policy

As the most common health-care intervention prescription drug use shares the most important characteristics of the health-care system in the United States. When everything works well it makes possible breathtakingly successful applications of science to the prevention and cure of human suffering. But everything doesn’t always work well. Pharmaceutical Public Policy provides the understanding and framework required for effective organization financing and delivery of pharmaceutical products and services. It supplies an overview of the policy process as well as the roles of legislation and regulation in pharmaceutical policy. The book identifies the goals objectives and key policy issues of concern to stakeholders involved in the development of products use of pharmaceuticals in healthcare and administration of insurance programs by both the private and government sectors. Policy issues examined include the appropriateness of prescribing and patient adherence. Addressing questions of access quality and cost the book considers the operation of the Affordable Care Act and Medicare Part D. It details the responsibilities of Federal providers of pharmaceutical care and private and public payers such as managed care organizations pharmacy benefit managers Medicare and Medicaid. The book covers the policies and practices involved in promoting pharmaceutical products. It also considers pharmacoeconomics as a response to market failure. Finally the book describes the market the role of the manufacturer drug shortages and the responsibilities of the FDA. The book includes a Foreword by Jerry Avorn MD Professor of Medicine Harvard Medical School; and Chief Division of Pharmacoepidemiology and Pharmacoeconomics Brigham and Woman’s Hospital.

GBP 31.99
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Implementing Digital Forensic Readiness From Reactive to Proactive Process Second Edition

Implementing Digital Forensic Readiness From Reactive to Proactive Process Second Edition

Implementing Digital Forensic Readiness: From Reactive to Proactive Process Second Edition presents the optimal way for digital forensic and IT security professionals to implement a proactive approach to digital forensics. The book details how digital forensic processes can align strategically with business operations and an already existing information and data security program. Detailing proper collection preservation storage and presentation of digital evidence the procedures outlined illustrate how digital evidence can be an essential tool in mitigating risk and redusing the impact of both internal and external digital incidents disputes and crimes. By utilizing a digital forensic readiness approach and stances a company’s preparedness and ability to take action quickly and respond as needed. In addition this approach enhances the ability to gather evidence as well as the relevance reliability and credibility of any such evidence. New chapters to this edition include Chapter 4 on Code of Ethics and Standards Chapter 5 on Digital Forensics as a Business and Chapter 10 on Establishing Legal Admissibility. This book offers best practices to professionals on enhancing their digital forensic program or how to start and develop one the right way for effective forensic readiness in any corporate or enterprise setting. | Implementing Digital Forensic Readiness From Reactive to Proactive Process Second Edition

GBP 66.99
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Solving Complex Problems for Structures and Bridges using ABAQUS Finite Element Package

Solving Complex Problems for Structures and Bridges using ABAQUS Finite Element Package

This book aims to present specific complicated and puzzling challenges encountered for application of the Finite Element Method (FEM) in solving Structural Engineering problems by using ABAQUS software which can fully utilize this method in complex simulation and analysis. Therefore an attempt has been to demonstrate the all process for modeling and analysis of impenetrable problems through simplified step by step illustrations with presenting screenshots from software in each part and also showing graphs. Farzad Hejazi is the Associate Professor in the Department of Civil Engineering Faculty of Engineering University Putra Malaysia (UPM) and a Senior Visiting Academic at the University of Sheffield UK. Hojjat Mohammadi Esfahani an expert on Finite Element Simulation has more than 10 years of experience in the teaching and training of Finite Element packages such as ABAQUS. | Solving Complex Problems for Structures and Bridges using ABAQUS Finite Element Package

GBP 105.00
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AI for Diversity

AI for Diversity

Artificial intelligence (AI) is increasingly impacting many aspects of people’s lives across the globe from relatively mundane technology to more advanced digital systems that can make their own decisions. While AI has great potential it also holds great peril depending on how it is designed and used. AI for Diversity questions how AI technology can lead to inclusion or exclusion for diverse groups in society. The way data is selected trained used and embedded into societies can have unfortunate consequences unless we critically investigate the dangers of systems left unchecked and can lead to misogynistic homophobic racist ageist transphobic or ableist outcomes. This book encourages the reader to take a step back to see how AI is impacting diverse groups of people and how diversity-awareness strategies can impact AI.

GBP 22.99
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GIS-based Studies in the Humanities and Social Sciences

GIS-based Studies in the Humanities and Social Sciences

Studies in the humanities and the social sciences can be enhanced through the use of geographic information systems (GIS). However this computer-aided method of analysis is worthless unless researchers can devote the time necessary to learn what it is what it can do and how to use it. Resulting from a six-year project entitled Spatial Information Science for the Humanities and Social Sciences (SIS for HSS) GIS-Based Studies in the Humanities and Social Sciences details the tools and processes for deploying GIS in economic and social analyses. Through the use of this book readers can understand how GIS technology can be utilized in advancing studies. This volume will also encourage professionals in humanities and the social sciences to employ new GIS-based methods in their own research.

GBP 59.99
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Big Data for Entrepreneurship and Sustainable Development

Big Data for Entrepreneurship and Sustainable Development

This book provides insight for researchers and decision-makers on the application of data in the entrepreneurship and sustainable development sector. This book covers how Big Data for Industry 4. 0 and entrepreneurship are effective in resolving business social and economic problems. The book discusses how entrepreneurs use Big Data to cut costs and minimize the waste of time. It offers how using Big Data can increase efficiency enables the studying of competitors can improve the pricing of products increase sales and loyalty and can ensure the right people are hired. The book presents how decision-makers can make use of Big Data to resolve economic and social problems. Analyze the development of the economy and enhance the business climate. This book is for researchers PhD students and entrepreneurs and can also be of interest for transforming governments as well as businesses. | Big Data for Entrepreneurship and Sustainable Development

GBP 130.00
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Eating Disorders in Women and Children Prevention Stress Management and Treatment Second Edition

Eating Disorders in Women and Children Prevention Stress Management and Treatment Second Edition

Our understanding of eating disorders has improved markedly over the past 10 years since the publication of the previous edition of this volume. Early intervention is the key as body dissatisfaction obsession with thinness and restrained and binge eating can be found in those as young as ten. Exploring prevention methods and therapeutic options the second edition of Eating Disorders in Women and Children: Prevention Stress Management and Treatment is updated with new research on these devastating maladies. Highlights in the second edition include:An emphasis on the physiology of eating disorders and genetic factors related to anorexia and bulimiaTheories on prevention and the identification of at-risk individualsThe latest information on therapeutic modalities including cognitive behavioral interpersonal constructionist and narrative approaches as well as pharmaceutical managementNutritional evaluation and treatmentSpecific exercise recommendations for women and children with eating disordersAn accompanying downloadable resources containing a PowerPoint® presentation for each chapterWith contributions from acclaimed clinicians widely known for their work with the eating disorder population this volume recognizes the multifaceted nature of these disorders addresses the widening demographic range of those afflicted and delves into the issues behind their development. It provides practical recommendations for treatment from many perspectives presenting enormous hope for people who painfully struggle with these disorders. In addition it explores critical measures that can be taken to help the larger population understand and work to prevent eating disorders in their communities. | Eating Disorders in Women and Children Prevention Stress Management and Treatment Second Edition

GBP 69.99
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Workflow A Practical Guide to the Creative Process

Workflow A Practical Guide to the Creative Process

A pro isn’t just a person who can do it well. It’s a person who can do it well every time on demand and on deadline; which is why the key to being a professional creative is having a great creative process. Whether it’s writing a book animating a shot designing a game level or composing a soundtrack—ultimately we’re all facing similar challenges. Since we share challenges we can also share solutions. This book is a practical guide featuring a universal creative process that can streamline any serious creative work on any scale. Key Features Universal approach: applies to any process that starts with an idea and ends with a refined product. Profound and light: combines conceptual ideas with practical tips and fun anecdotes. Caricatures and samples: helps visually clarify ideas and processes. Variety of creative fields: draws on examples from writing animation game design 3D modeling music sculpting and more Printable summaries: provides visual outlines that can be used as cheat-sheets. | Workflow A Practical Guide to the Creative Process

GBP 46.99
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Golden-winged Warbler Ecology Conservation and Habitat Management

Golden-winged Warbler Ecology Conservation and Habitat Management

Golden-winged Warblers (Vermivora chrysoptera) are migratory songbirds that breed in temperate North America primarily in the Great Lakes region with remnant populations throughout the Appalachian Mountains and winter in Central and northern South America. Their breeding range has contracted dramatically in the Appalachian Mountains and many populations have dramatically declined likely due to habitat loss competition and interbreeding with Blue-winged Warblers (Vermivora pinus) andglobal climate change. . As a result of population declines in much of the eastern portion of their breeding range Golden-winged Warblers are listed as endangered or threatened in 10 U. S. states and in Canada and have been petitioned for protection under the U. S. Endangered Species Act. Published in collaboration with and on behalf of The American Ornithological Society this volume in the highly-regarded Studies in Avian Biology series compiles extensive current research on Golden-winged Warblers and summarizes what is known and identifies many remaining unknowns providing a wealth of peer-reviewed science on which future research and listing decisions can be based. | Golden-winged Warbler Ecology Conservation and Habitat Management

GBP 44.99
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AI for Learning

AI for Learning

What is artificial intelligence (AI)? How can AI help a learner a teacher or a system designer? What are the positive impacts of AI on human learning? AI for Learning examines how artificial intelligence can and should positively impact human learning whether it be in formal or informal educational and training contexts. The notion of ‘can’ is bound up with ongoing technological developments. The notion of ‘should’ is bound up with an ethical stance that recognises the complementary capabilities of human and artificial intelligence as well as the objectives of doing good not doing harm increasing justice and maintaining fairness. The book considers the different supporting roles that can help a learner – from AI as a tutor and learning aid to AI as a classroom moderator among others – and examines both the opportunities and risks associated with each.

GBP 22.99
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Handbook of Plant and Crop Stress Fourth Edition

Handbook of Plant and Crop Stress Fourth Edition

Since the publication of the third edition of the Handbook of Plant and Crop Stress continuous discoveries in the fields of plant and crop environmental stresses and their effects on plants and crops have resulted in the compilation of a large volume of the latest discoveries. Following its predecessors this fourth edition offers a unique and comprehensive collection of topics in the fields of plant and crop stress. This new edition contains more than 80% new material and the remaining 20% has been updated and revised substantially. This volume presents 10 comprehensive sections that include information on soil salinity and sodicity problems; tolerance mechanisms and stressful conditions; plant/crop responses; plant/crop responses under pollution and heavy metal; plant/crop responses under biotic stress; genetic factors and plant/crop genomics under stress conditions; plant/crop breeding under stress conditions; empirical investigations; improving tolerance; and beneficial aspects of stressors. Features:Provides exhaustive coverage written by an international panel of experts in the field of agriculture particularly in plant/crop stress areasContains 40 new chapters and 10 extensively revised and expanded chaptersIncludes three new sections on plant breeding stress exerted to weeds by plants and beneficial aspects of stress on plants/cropsNumerous case studiesWith contributions from 100 scientists and experts from 20 countries this Handbook provides a comprehensive resource for research and for university courses covering soil salinity/sodicity issues and plant/crop physiological responses under environmental stress conditions ranging from cellular aspects to whole plants. The content can be used to plan implement and evaluate strategies to mitigate plant/crop stress problems. This new edition includes numerous tables figures and illustrations to facilitate comprehension of the material as well as thousands of index words to further increase accessibility to the desired information. | Handbook of Plant and Crop Stress Fourth Edition

GBP 44.99
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R For College Mathematics and Statistics

R For College Mathematics and Statistics

R for College Mathematics and Statistics encourages the use of R in mathematics and statistics courses. Instructors are no longer limited to ``nice'' functions in calculus classes. They can require reports and homework with graphs. They can do simulations and experiments. R can be useful for student projects for creating graphics for teaching as well as for scholarly work. This book presents ways R which is freely available can enhance the teaching of mathematics and statistics. R has the potential to help students learn mathematics due to the need for precision understanding of symbols and functions and the logical nature of code. Moreover the text provides students the opportunity for experimenting with concepts in any mathematics course. Features:Does not require previous experience with RPromotes the use of R in typical mathematics and statistics course workOrganized by mathematics topicsUtilizes an example-based approach Chapters are largely independent of each other

GBP 42.99
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Power System Transients Theory and Applications Second Edition

Power System Transients Theory and Applications Second Edition

This new edition covers a wide area from transients in power systems—including the basic theory analytical calculations EMTP simulations computations by numerical electromagnetic analysis methods and field test results—to electromagnetic disturbances in the field on EMC and control engineering. Not only does it show how a transient on a single-phase line can be explained from a physical viewpoint but it then explains how it can be solved analytically by an electric circuit theory. Approximate formulas which can be calculated by a pocket calculator are presented so that a transient can be analytically evaluated by a simple hand calculation. Since a real power line is three-phase this book includes a theory that deals with a multi-phase line for practical application. In addition methods for tackling a real transient in a power system are introduced. This new edition contains three completely revised and updated chapters as well as two new chapters on grounding and numerical methods. | Power System Transients Theory and Applications Second Edition

GBP 77.99
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Representation Theory of Symmetric Groups

Representation Theory of Symmetric Groups

Representation Theory of Symmetric Groups is the most up-to-date abstract algebra book on the subject of symmetric groups and representation theory. Utilizing new research and results this book can be studied from a combinatorial algorithmic or algebraic viewpoint. This book is an excellent way of introducing today’s students to representation theory of the symmetric groups namely classical theory. From there the book explains how the theory can be extended to other related combinatorial algebras like the Iwahori-Hecke algebra. In a clear and concise manner the author presents the case that most calculations on symmetric group can be performed by utilizing appropriate algebras of functions. Thus the book explains how some Hopf algebras (symmetric functions and generalizations) can be used to encode most of the combinatorial properties of the representations of symmetric groups. Overall the book is an innovative introduction to representation theory of symmetric groups for graduate students and researchers seeking new ways of thought.

GBP 42.99
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AI for Digital Warfare

AI for Digital Warfare

AI for Digital Warfare explores how the weaponising of artificial intelligence can and will change how warfare is being conducted and what impact it will have on the corporate world. With artificial intelligence tools becoming increasingly advanced and in many cases more humanlike their potential in psychological warfare is being recognised which means digital warfare can move beyond just shutting down IT systems into more all-encompassing hybrid war strategies.

GBP 22.99
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Aircraft Interior Comfort and Design

Aircraft Interior Comfort and Design

What should every airline and manufacturer know about comfort?What can we learn from studies in the scientific literature?What do most passengers know about comfort and how can we translate that into interior design?Where can I find the latest knowledge and research useful for designing aircraft seats? Although the answers to these questions are available they have often been hard to find. Until now. Based on studies conducted by the author and the latest knowledge on comfort Aircraft Interior Comfort and Design links scientific research on customer likes and dislikes with technical know-how of aircraft interior design. It contains theoretical information on comfort gathered directly from the voice of the passenger specific tips and photographs on passenger likes and dislikes and an overview of the latest scientific demands for passenger seats. Presenting the results of current research and development in the aircraft interior industry this book provides insight that when applied to the daily work of managing the passenger experience can lead to further improvements. The author makes the case for using improved comfort as a selling tool and identifies new opportunities for comfort improvement in the different phases of the passenger experience. He demonstrates how by optimizing the passengers senses at each phase you can design comfort back into flying.

GBP 180.00
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