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Strategic Pharmaceutical Marketing Management in Growth Markets

Strategic Pharmaceutical Marketing Management in Growth Markets

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and as a result holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians advanced students and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy decision-making and international marketing. | Strategic Pharmaceutical Marketing Management in Growth Markets

GBP 34.99
1

Introduction to Sociology Concepts and Theories

Introduction to Sociology Concepts and Theories

This textbook explores the emergence of sociology as a distinct social science. Focusing on the evolution of social theories movements and ideas through history it analyses the dynamic relationship between the individual and the larger social forces around them. This volume examines the definitive aspects of societies communities and social groups and their intersections with culture political and economic movements and religious institutions. It establishes the connections between sociology and other disciplines such as philosophy history political science economics psychology and anthropology to explore the interdependence between different realms of social life. The chapters in this book explain and highlight the significance of quantitative and qualitative methods of research in understanding the dynamics of social life. Drawing from the works of classical social theorists such as Auguste Comte Herbert Spencer Karl Marx Emile Durkheim and Max Weber this book traces the development of sociological perspectives and theories and their relevance in the history of ideas. Lucid and comprehensive this textbook will be useful for undergraduate and postgraduate students of sociology development studies history of ideas sociological thought social theory research methods political science and anthropology. | Introduction to Sociology Concepts and Theories

GBP 34.99
1

The Origins of Human Rights Ancient Indian and Greco-Roman Perspectives

The Origins of Human Rights Ancient Indian and Greco-Roman Perspectives

This book studies the history of intercultural human rights. It examines the foundational elements of human rights in the East and the West and provides a comparative analysis of the independent streams of thought originating from the two different geographic spaces. It traces the genesis of the idea of human rights back to ancient Indian and Greco-Roman texts especially concepts such as the Rigvedic universal moral law the Upanishadic narratives the Romans’ model of governance the rule of law and administration of justice. It also looks at Cicero’s concept of rights and duties which focuses on quality of compassion and fair play and Seneca’s expositions on mercy empathy justice and checks on the arbitrary exercise of power. An important contribution this book fills a significant gap in the study of human rights. It will be useful for students and researchers of political science ancient history religion and civilizations philosophy history human rights governance law sociology and South Asian studies. The book also caters to general readers interested in the history of human rights. | The Origins of Human Rights Ancient Indian and Greco-Roman Perspectives

GBP 130.00
1

Democratisation in the Himalayas Interests Conflicts and Negotiations

Democratisation in the Himalayas Interests Conflicts and Negotiations

Democratisation is a formidable task in the Himalayan region owing to its immense cultural heterogeneity. The process of democratisation has accentuated ethnic competition assertion of identity and demand for ethnic homelands to protect safeguard and promote political and development interests of various groups. This volume discusses competing interests; identity politics that permeates political formations the transformations in the traditional forms of governance and their adaption to democratic institutions; the genesis and periodic eruptions of ethnic assertions and attempts to resolve ethnic conflict. It shows how recent efforts at deepening democratic values and implementing social justice have been resisted and contested. The book argues that the play of ethnicity the creation of political parties and interest groups the emergence of social movements and the voice of protest and opposition do not indicate a crisis in democracy but comprise the instruments by which the state is pushed towards reform welfare and inclusive politics and is obliged to listen to the people. Rich in ethnographic research this volume will be useful to scholars and researchers of social and political anthropology political studies South Asian studies Nepal and Himalayan studies sociology and development studies. | Democratisation in the Himalayas Interests Conflicts and Negotiations

GBP 39.99
1

The Routledge Handbook of South Asia Region Security and Connectivity

The Routledge Handbook of South Asia Region Security and Connectivity

This handbook presents an authoritative overview of South Asia through the lens of geopolitics political dynamics economics human security and sustainable development. It brings together key insights from various disciplines to provide an in-depth understanding of the genesis course and future potential of South Asia as a region. The handbook: Explores the post-colonial political landscape of India Pakistan Sri Lanka the Maldives Nepal Bhutan and Afghanistan and analyses the challenges to political stability and governance in South Asia Studies the opportunities and challenges produced by globalization and recommends solutions towards greater connectivity and trade in South Asia Delves into the issues of climate change water and land resource dependency and energy security and singles out policy challenges as well as positive actions to promote sustainable development and implement the blue economy Discusses the political dynamics of regional cooperation between countries and the role of China in South Asian regional affairs An invaluable addition to the study of South Asia this volume will be an indispensable resource for scholars teachers and researchers of political science international relations South Asia studies South Asian politics history defence and strategic studies political economy developmental studies public policy and sustainability studies. | The Routledge Handbook of South Asia Region Security and Connectivity

GBP 205.00
1

Folk Theatres of North India Contestation Amalgamation and Transference

Folk Theatres of North India Contestation Amalgamation and Transference

This book examines folk theatres of North India as a unique performative structure a counter stream to the postulations of Sanskrit and Western realistic theatre. In focusing on their historical social and cultural imprints it explores how these theatres challenge the linearity of cultural history and subvert cultural hegemony. The book looks at diverse forms of theatre such as svangs nautanki tamasha all with conventions like open performative space free mingling of spectators and actors flexibility in roles and genres etc. It discusses the genesis history and the independent trajectory of folk theatres; folk theatre and Sanskrit dramaturgy; cinematic legacy; and theatrical space as performance besides investigating causes inter-relations within socio-cultural factors and the performance principles underlying them. It shows how these theatres effectively contest delimitation of human creative impulses (as revealed in classical Sanskrit theatre) from structuring as also of normative impulses of religion and culture while amalgamating influences from Western theatre newly-rising religious reform movements of 19th century India tantra and Bhakti. It further highlights their ability to adapt and reinvent themselves in accordance with spatial and temporal transformations to constitute an important anthropological layer of Indian society. Comprehensive and empirically rich this book will be an essential read for scholars and researchers of cultural studies theatre film and performance studies sociology political studies popular culture and South Asian studies. | Folk Theatres of North India Contestation Amalgamation and Transference

GBP 38.99
1

Vyankatesh Madgulkar A Villageful of Stories and a Forestful of Tales

Vyankatesh Madgulkar A Villageful of Stories and a Forestful of Tales

Vyankatesh Madgulkar (1927–2001) was one of the pioneers of modernist short fiction (nav katha) as well as ‘rural’ (grameen) fiction in Marathi in the post-World War II era. He wrote eight novels two hundred short stories several plays including some notable ‘folk plays’ (loknatya) screenplays and dialogues for more than eighty Marathi films. This book offers a comprehensive understanding of Vyankatesh Madgulkar’s work by analysing selections from his major creative fictions and nonfictions. This is augmented with important writings on him by his contemporaries as well as critical writings commentaries and reviews by present-day scholars. It situates Madgulkar in the context of Marathi literary tradition and Indian literature in general. Part of the Writer in Context series this book will be useful for scholars and researchers of Indian literature Marathi literature English literature comparative literature postcolonial studies cultural studies global south studies and translation studies. | Vyankatesh Madgulkar A Villageful of Stories and a Forestful of Tales

GBP 38.99
1

Indigenous Question Land Appropriation and Development Understanding the Conflict in Jharkhand India

Indigenous Question Land Appropriation and Development Understanding the Conflict in Jharkhand India

This book provides a first-hand account of land conflict and power relations in one of the most resource-rich states in India — Jharkhand. Through the eyes of the state corporate and indigenous actors it reveals how conflict over land in Jharkhand is firmly embedded in the ideological foundations of the key actors in the region. Based on thorough research on the ground and interviews with state corporate and indigenous actors the book explores a host of themes such as: the need and efficacy of state-led modernisation programmes the market as the best regulator and ‘ideas’ of development. The volume highlights how land conflicts in Jharkhand will persist until the ideological differences are recognised and welcomed in hopes of making way for collaborative governance. This work will be a key intervention in the fields of area studies especially South Asian studies public policy politics and development studies. | Indigenous Question Land Appropriation and Development Understanding the Conflict in Jharkhand India

GBP 34.99
1

Northeast India and Japan Engagement through Connectivity

Northeast India and Japan Engagement through Connectivity

This book examines the complex and connected past present and future of Northeast India and Japan. It looks at the intricate political geography and ethnolinguistic diversity of India’s Northeast and its historical and strategic relationship with Japan. From the theatre of the Second World War to a potential economic corridor to the Indo-Pacific the Northeast which shares a border with China Nepal Bangladesh Bhutan and Myanmar has emerged as an area of central importance in India–Japan relations. The book highlights the importance of connectivity and cooperation in the North Eastern Region for sustainable growth better accessibility and quality of life. The chapters in the volume look at shared economic socio-political and environmental concerns of the two countries as well as the shared legacies between Japan and the Northeast through stories collective memories and memorials about World War II and research. They also explore the strategic implications of China’s One Belt One Road initiative in the region and for India–Japan relations India’s Act-East policy provincial politics and ethnic conflicts and the challenges for sustainable development and greater cooperation for the two countries. With contributions from both Indian and Japanese academics this book will be a key resource on understanding Asian politics. It will be of great interest to scholars and researchers of politics and international relations strategic studies development studies and Asian studies. | Northeast India and Japan Engagement through Connectivity

GBP 38.99
1