Mind Maps for Medical Students This popular learning and revision aid is designed specifically to help medical students memorise essential clinical facts invaluable throughout medical studies and particularly useful in the pressured run-up to final exams. Over 100 maps are organised by body system and include disease definitions and descriptions pathophysiology causes risk factors investigations treatments and complications where relevant and applicable. Key features: Proven – new edition of this very well-received and successful book which has helped thousands of medical students around the world to exam success using mind maps an established tool in education and known to improve memory recall Flexible – ideal primer when coming to a topic for the first time when reviewing it at the end of a module or attachment and for making project and revision plans Adaptable – use the maps in the book directly as a guide to prepare your own or a supplement to personal notes Systems-based – in line with medical course structure Current – thoroughly revised and updated incorporating the latest clinical guides with many maps new to this edition including Breast Disease and expanded coverage of Rheumatological Haematological and Endocrine conditions | Mind Maps for Medical Students GBP 16.99 1
What UX is Really About Introducing a Mindset for Great Experiences In this not-too-long and easy-to-read book author Celia Hodent presents a clear overview of the challenges demands and rewards of becoming a user experience professional. If this field interests you there’s no better place to start than with the volume you now hold in your hand. Alan Cooper Ancestry Thinker Software Alchemist Regenerative Rancher Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students professionals or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques guidelines and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems offering them a pleasurable experience and building a win-win long-lasting relationship between them and the company developing the product. Above all it is about improving people’s lives with technology. What UX is Really About is informative concise and provides readers with a high-level overview of the science design and methodologies of UX. KEY FEATURES: • The most approachable and concise introduction book about UX. • Easy to read and aims to popularize the UX mindset while debunking its main misconceptions. • Small format size makes it easy to carry around. • Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style. • Tackles the psychology design research process strategy and ethics behind offering the best experience with products systems or services. • Includes a glossary. Celia Hodent holds a PhD in psychology and is a leading expert in the application of cognitive science and psychology to product development with over 13 years of experience in the development of UX strategy in video game studios such as Ubisoft LucasArts and Epic Games (Fortnite). She currently leads an independent UX consultancy working with a wide range of international media and enterprise companies to help ensure their products are engaging successful and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX playful learning (gamification) ethics implicit biases and inclusion in tech. Celia is the author of The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games. | What UX is Really About Introducing a Mindset for Great Experiences GBP 16.99 1
Recognising and Responding to Animal Emotion in a Shared World How is it that depending on the setting the same cat can be perceived as a homeless annoyance a potential research subject or a thinking and feeling family member? The answer is bound up in our perception of non-human animals’ capacity to experience emotions and this book draws on contemporary evidence-based research observations interviews and anecdotal case scenarios to explore the growing knowledge base around animal emotion. Acknowledging that animals can experience feelings directly affects the way that they are perceived and treated in many settings and the author explores the implications when humans apply – or ignore – this knowledge selectively between species and within species. This information is presented within the unique context of a proposed hierarchy of perceived non-human animals' emotional abilities (often based on human interpretation of the animal’s emotional capacity) with examples of how this manifests at an emotional spiritual and moral level. Implications for specific groups living with caring for or working with non-human animals are examined making the book of particular interest to those working studying or researching in the veterinary professions; animal ethics law and welfare; and zoology biology and animal science. This book will also be fascinating reading for anyone interested in simply learning more about the animals with whom we share this planet. For some readers it will validate the reciprocal emotional bond they feel for living creatures. For others it will raise questions about the moral treatment of sentient non-human beings breaking down the human protective barrier of cognitive dissonance and activating a cycle of change. | Recognising and Responding to Animal Emotion in a Shared World GBP 16.99 1
AI for Creativity What is computational creativity? Can AI learn to be creative? One of the human mind’s most valuable features is the capacity to formulate creative thoughts an ability that through quantum leap innovations has propelled us to the current digital age. However creative breakthroughs are easier said than done. Appearing less frequently and more sporadically than desired it seems that we have not yet fully cracked the creative code. But with the rapid advances in artificial intelligence which have come to provide an ever-closer proximity with the cognitive faculties of mankind can this emerging technology improve our creative capabilities? What will that look like and will it be the missing link in the man–machine enigma? AI for Creativity provides a fascinating look at what is currently emerging in the very cutting-edge area of artificial intelligence and the tools being developed to enable computational creativity that holds the propensity to dramatically change our lives. GBP 16.99 1
The Omega-Factor Promoting Health Preventing Premature Aging and Reducing the Risk of Sudden Cardiac Death Omega-3 fatty acids can limit the inflammation that is the underlying cause of many severe diseases of modern civilization including diabetes and cardiovascular disease. The Omega-Factor: Promoting Health Preventing Premature Aging and Reducing the Risk of Sudden Cardiac Death presents information on the mechanisms whereby inflammation damages organs and the blood vessels serving them as well as the hard science on the mechanisms by which the omega-3 fatty acids protect those tissues. It also features peer-reviewed evidence from clinical trials on these topics. The book gives cutting-edge information from state-of-the-art developments such as the test that can be done to measure the omega-3 status of one’s own tissues the “Omega-3 Index” which can give many years of early warning so that one can take preventive steps and decrease the odds of a heart attack stroke or kidney disease. It explains why a Mediterranean diet plan rich in omega-3 and omega-6 fatty acids is protective and it features a six-day meal plan with recipes that will improve body levels of omega-3s. This book helps readers understand the differences between various sources of omega-3 fatty acids namely flaxseed vs fish oil vs algae-derived oils. Features • Provides evidence-based information on why blood vessels require omega-3 fatty acids to maintain health • Details best sources of the various fatty acids including plant-based sources • Includes “at-home tests” to assess cardiovascular status • Presents literature on how to improve chances of avoiding heart attacks peripheral arterial disease strokes kidney disease and Type 2 diabetes The Omega-Factor: Promoting Health Preventing Premature Aging and Reducing the Risk of Sudden Cardiac Death is an essential resource for healthcare professionals clinicians and dietitians as well as for the reader who aims to achieve the goal of a much longer health-span not just a longer lifespan. | The Omega-Factor Promoting Health Preventing Premature Aging and Reducing the Risk of Sudden Cardiac Death GBP 16.99 1
Mind Maps for Medical Students Clinical Specialties This brand new revision aid has been designed as a companion to the popular Mind Maps for Medical Students from the same author to help medical students memorize essential facts in the key specialty areas of psychiatry obstetrics & gynaecology paediatrics ophthalmology ENT dermatology and orthopaedics. With over 100 maps included the book will be invaluable throughout medical studies and particularly useful in the pressured run-up to final exams. | Mind Maps for Medical Students Clinical Specialties GBP 16.99 1
Genomics Data Analysis False Discovery Rates and Empirical Bayes Methods Statisticians have met the need to test hundreds or thousands of genomics hypotheses simultaneously with novel empirical Bayes methods that combine advantages of traditional Bayesian and frequentist statistics. Techniques for estimating the local false discovery rate assign probabilities of differential gene expression genetic association etc. without requiring subjective prior distributions. This book brings these methods to scientists while keeping the mathematics at an elementary level. Readers will learn the fundamental concepts behind local false discovery rates preparing them to analyze their own genomics data and to critically evaluate published genomics research. Key Features:* dice games and exercises including one using interactive software for teaching the concepts in the classroom* examples focusing on gene expression and on genetic association data and briefly covering metabolomics data and proteomics data* gradual introduction to the mathematical equations needed* how to choose between different methods of multiple hypothesis testing* how to convert the output of genomics hypothesis testing software to estimates of local false discovery rates* guidance through the minefield of current criticisms of p values* material on non-Bayesian prior p values and posterior p values not previously published | Genomics Data Analysis False Discovery Rates and Empirical Bayes Methods GBP 16.99 1
Insights in Global Health A Compendium of Healthcare Facilities and Nonprofit Organizations Insights in Global Health: A Compendium of Healthcare Facilities and Nonprofit Organizations is the most comprehensive index of critical information on healthcare facilities and nonprofits in 24 of the lowestincome countries as classified by the World Bank. Presented in an easily accessible format and organized in 24 country chapters the compendium allows stakeholders to better identify where healthcare services are available and where additional resources are needed. Key Features:• Brief country overviews key statistics and country maps depicting the locations of healthcare facilities. • Curated lists of healthcare facilities as well as nonprofits accompanied by brief descriptions and relevant medical specialties for each country. • QR codes associated with each listing linking to a companion web platform providing access to further information about the organizations as well as the ability to interact with the data in a customizable manner. | Insights in Global Health A Compendium of Healthcare Facilities and Nonprofit Organizations GBP 16.99 1
How to Raise a Puppy A Dog-centric Approach How to Raise a Puppy moves away from the traditional approach to raising puppies focused on obedience and control and instead takes an holistic dog-centred approach. Drawing on research into how dogs naturally rear their young and how dogs have evolved to behave and spend their time it supports a new way of sharing our lives with our dogs. It also offers advice on dealing with some of the common challenges people experience with puppies and tips for managing adolescence. A much-needed resource for dog trainers veterinarians and behaviourists to recommend to clients this conveys a powerful message to help overcome all too common issues so many people have with their puppies. Packed with practical advice it offers an overdue puppy perspective with respect for a dog as a sentient being at its core. | How to Raise a Puppy A Dog-centric Approach GBP 12.99 1
The Good Cat Parent’s Guide to Feline Behavior Modification Cats are cuddly and adorable but they are often misunderstood. Sadly many cats are relinquished to shelters or rehomed due to normal behaviors that are incorrectly treated or mishandled. In this book Elite Fear-Free and Low-Stress Handling Certified author Alana Linsay Stevenson empowers cat parents and teaches them how to address and modify challenging feline behavior. You will begin by learning basic kitten care and feline developmental stages; how cats differ behaviorally from group animals such as dogs and people; feline body language; and how cats handle stress. Alana provides concise instruction on how to gently handle cats: how to pick up and carry them acclimate them to carriers the use of towels alternatives to scruffing and how our body language affects cats. Packed with photographs for visual reference this book offers clear guidelines and easily implementable strategies for resolving feline behavioral problems such as: failure to use the litter box play aggression petting aggression inter-cat aggression furniture scratching jumping on counters obsessing about food night wailing fear of people aggression to strangers The content is organized by topic for easy access to information as you need it. The Good Cat Parent’s Guide to Feline Behavior Modification is for anyone who likes cats and wants to learn more about them. Whether you are a veterinary professional a volunteer or shelter worker who regularly handles stressed cats or a cat parent who simply wants to understand your cat you will find helpful and useful information at your fingertips to give cats a better quality of life. No cat parent should be without this book! GBP 16.99 1
Silver Bream Britain’s most neglected freshwater fish This book is dedicated to the Silver Bream a fish too long neglected by anglers wildlife enthusiasts and science. In fact this is the first book ever devoted to this freshwater fish. Scientist author and broadcaster Dr Mark Everard introduces the biology of the silver bream angling for this fish and its diverse social quirks and values. | Silver Bream Britain’s most neglected freshwater fish GBP 9.99 1
Child Development with the D-score Children learn to walk speak and think at an astonishing pace. The D-score presents a unified framework that places children and their developmental milestones from different tools onto the same scale enabling comparisons in child development across populations groups and individuals. This pioneering text explains why we need the D-score how we construct it and how we calculate it. It will be of interest not just to professionals in child development but also to policymakers in international settings and to data scientists. Open Plus Books are published on an F1000-powered open research platform where they can be amended updated and extended in addition to being published as a print and open access ebook. The Open Plus Book version of this book available at gatesopenresearch. org/dscore and the Open Access version of this book available at www. taylorfrancis. com have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4. 0 license. For more information about Open Plus Books go to www. routledge. com and for F1000 go to f1000. com. | Child Development with the D-score GBP 16.99 1
Large Hadron Collider Phenomenology With the Large Hadron Collider (LHC) under construction and due to come online in 2007 it is appropriate to engage in a focused review on LHC phenomenology. At a time when most of the experimental effort is centered on detector construction and software development it is vitally important to direct the experimental community and in particular new researchers on the physics phenomena expected from the LHC. Large Hadron Collider Phenomenology covers the capabilities of LHC from searches for the Higgs boson and physics beyond the standard model to detailed studies of quantum chromodynamics the B-physics sectors and the properties of hadronic matter at high energy density as realized in heavy-ion collisions. Written by experienced researchers and experimentalists this reference examines the basic properties and potentials of the machine detectors and software required for physics analyses. The book starts with a basic introduction to the standard model and its applications to the phenomena observed at high energy collisions. Later chapters describe the key technological challenges facing the construction of the LHC machine the operating detectors of the LHC and the vast computing grid needed to analyze the data. In the final sections the contributors discuss the quark-gluon plasma (QGP) explore questions and predictions for the LHC program and examine the physics opportunities of the LHC using information from the forward region. By surveying the difficult challenges of the LHC development while also assessing the novel processes that the LHC will perform Large Hadron Collider Phenomenology aids less seasoned physicists as well as existing researchers in discovering the numerous possibilities of the LHC. GBP 16.99 1
Gudgeon The angler's favourite tiddler This book is a celebration of the humble gudgeon the angler's favourite 'tiddler'. This much-loved little fish is long overdue a little book all of its own. Scientist author and broadcaster Dr Mark Everard tells tales about the biology of the gudgeon gudgeon fishing and the diverse social quirks and values of this most popular of little fishes. | Gudgeon The angler's favourite tiddler GBP 9.99 1