Innovation and Transformation of the Global Soy Value Chain - Barbara Puchala

This book seeks to contribute to the understanding of the ongoing transformations in the soybean value chain in Brazil, with the diffusion of the Industrial Seed Treatment (ITT) as an innovative and market segmenting practice. In the context of intensifying competition in seed and plant protection product markets in large emerging countries like Brazil, with the growth of local companies supplying inputs for agriculture, the strategies that are outlined around TIS may indicate the movements of large..