Americanization and its Limits - Reworking US Technology and Management in Post-war Europe and Japan - Bog - Hardback
In this analysis of Americanisation in European and Japanese industry after the World War II, contributors analyse the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and, strikingly, in creating new hybrid forms.
Americanization and its Limits - Reworking US Technology and Management in Post-war Europe and Japan
In this analysis of Americanisation in European and Japanese industry after the World War II, contributors analyse the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and, strikingly, in creating new hybrid forms.