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Portable Consumer Electronics - Sridhar Canumalla - Bog - PennWell Books - Plusbog.dk

Portable Consumer Electronics - Sridhar Canumalla - Bog - PennWell Books - Plusbog.dk

Portable consumer electronic devices have experienced exponential growth in recent years. Although the reliability implications and performance criteria of these products are significantly different from electronic hardware of the past, no single volume has covered the materials, design, and reliability aspects of these products until the publication of this new book. Written by two noted leaders of the electronics industry, Portable Consumer Electronics provides a comprehensive account of the key aspects of packaging for portable consumer electronic devices, including first- and second-level packaging; printed wiring board technology; assembly technology; reliability statistics and engineering; and failure analysis. Portable Consumer Electronics: Packaging, Materials, and Reliability will be beneficial to practicing engineers, product development managers, technologists, and designers involved in the electronics industry.

DKK 1096.00
1

The Portable MBA in Marketing - Charles D. Schewe - Bog - John Wiley & Sons Inc - Plusbog.dk

The Portable MBA in Marketing - Charles D. Schewe - Bog - John Wiley & Sons Inc - Plusbog.dk

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company''s good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including: * New negotiation skills for salespeople * Current marketing strategies * Innovative approaches to qualitative research that deepen your understanding of your customers * Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world''s finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It''s the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley''s Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today''s vital business topics. SERIES TITLES: Core Curriculum The Portable MBA, Third Edition * The Portable MBA in Economics * The Portable MBA in Entrepreneurship, Second Edition * The Portable MBA in Finance and Accounting, Second Edition * The Portable MBA in Investment * The Portable MBA in Management * The Portable MBA in Marketing, Second Edition * The Portable MBA in Strategy. Vital Business Topics Real-Time Strategy * New Product Development * Total Quality Management, Second Edition * Psychology for Leaders * Market-Driven Management. Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies Praise for ThePORTABLE MBA in Marketing, second edition "I''m really ''gung-ho'' about this book. If you follow its advice, your customers will become your ''raving fans.'' Everyone needs to understand and apply these essential principles to attract and retain delighted customers." -Ken Blanchard author of the bestseller The One Minute Manager. "Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You''ll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" -Scott H. Creelman, Executive Vice President Spalding Sports Worldwide.

DKK 632.00
1

A Portable God - Risa Levitt Kohn - Bog - Rowman & Littlefield - Plusbog.dk

A Portable God - Risa Levitt Kohn - Bog - Rowman & Littlefield - Plusbog.dk

Many Christians and Jews believe that their faiths developed independently from each other, and that their religions are distinct, even antagonistic towards each other. A Portable God dramatically departs from the idea that the birth of Judaism and Christianity are two separate, unrelated events. Judaism and Christianity''s origins are not seen as following a linear, chronological process that places the Israelites in the beginning, followed by the Jews, and finally the Christians. On the contrary, A Portable God shows that both Judaism and Christianity emerge from the same religious tradition—that of ancient Israel—at the same time. By telling the common story of Jewish and Christian origins, A Portable God shows Jews and Christians as siblings, rather than as parent and child, showing that the similarities between Judaism and Christianity far outweigh their differences, ultimately fostering appreciation for the shared heritage of Judaism and Christianity.

DKK 361.00
1