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Creating and Marketing New Products and Services - Rosanna Garcia - Bog - Apple Academic Press Inc. - Plusbog.dk

Creating and Marketing New Products and Services - Rosanna Garcia - Bog - Apple Academic Press Inc. - Plusbog.dk

It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today’s global market. It begins by providing the foundation required to understand the role of new product development in the innovating organization. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. Explaining how to manage the development and marketing of new products and services, this book will teach you how to: - Select a new product strategy that matches the needs of your organization - Set up a disciplined process for new product development - Define target market opportunities and search out high potential ideas - Understand customer needs, structure them, and prioritize the needs to clearly define the benefits and values that your product will deliver - Integrate marketing, engineering, R&D, and production resources to design a high-quality product that satisfies customer needs and delivers value - Forecast sales before market launch based on testing of the product and the marketing plan - The concepts discussed in the book can help to boost innovation and improve the performance of any type of organization. Some of the concepts presented are generic and others must be modified for each application. Together, they can lead to greater profitability and reduced risk in the new product development activities within your organization.

DKK 958.00
1

Content-Based Image Classification - Rik Das - Bog - Taylor & Francis Ltd - Plusbog.dk

Content-Based Image Classification - Rik Das - Bog - Taylor & Francis Ltd - Plusbog.dk

Content-Based Image Classification: Efficient Machine Learning Using Robust Feature Extraction Techniques is a comprehensive guide to research with invaluable image data. Social Science Research Network has revealed that 65% of people are visual learners. Research data provided by Hyerle (2000) has clearly shown 90% of information in the human brain is visual. Thus, it is no wonder that visual information processing in the brain is 60,000 times faster than text-based information (3M Corporation, 2001). Recently, we have witnessed a significant surge in conversing with images due to the popularity of social networking platforms. The other reason for embracing usage of image data is the mass availability of high-resolution cellphone cameras. Wide usage of image data in diversified application areas including medical science, media, sports, remote sensing, and so on, has spurred the need for further research in optimizing archival, maintenance, and retrieval of appropriate image content to leverage data-driven decision-making. This book demonstrates several techniques of image processing to represent image data in a desired format for information identification. It discusses the application of machine learning and deep learning for identifying and categorizing appropriate image data helpful in designing automated decision support systems. The book offers comprehensive coverage of the most essential topics, including: - - Image feature extraction with novel handcrafted techniques (traditional feature extraction) - - - Image feature extraction with automated techniques (representation learning with CNNs) - - - Significance of fusion-based approaches in enhancing classification accuracy - - - MATLAB® codes for implementing the techniques - - - Use of the Open Access data mining tool WEKA for multiple tasks - The book is intended for budding researchers, technocrats, engineering students, and machine learning/deep learning enthusiasts who are willing to start their computer vision journey with content-based image recognition. The readers will get a clear picture of the essentials for transforming the image data into valuable means for insight generation. Readers will learn coding techniques necessary to propose novel mechanisms and disruptive approaches. The WEKA guide provided is beneficial for those uncomfortable coding for machine learning algorithms. The WEKA tool assists the learner in implementing machine learning algorithms with the click of a button. Thus, this book will be a stepping-stone for your machine learning journey. Please visit the author''s website for any further guidance at https://www.rikdas.com/

DKK 995.00
1