Plunkett's Advertising & Branding Industry Almanac 2018 - Advertising, Marketing, Public Relations & Branding Industry Market Research, Statistics, Tr
The fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and TV to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, online strategies, wireless advertising, social networks, agencies, paid product placement, and more.