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Digital Enablement: The Consumerizational And Transformational Effects Of Digital Technology - Bog - Hardback

This collection of papers from the Digital Enablement Conference 2016 aims to illustrate various aspects of the digital enablement phenomenon.

DKK 1315.95

2

Digital Inclusiveness: Bridging The Divide In The Digital Economy - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Digital Inclusiveness has ignited a conversation across the world. It delves into the world of digital economy as a modern form of organization for economic systems.The chapters transcend knowledge about the essence of digital inclusiveness over to the human right facets of the online environment. The book also offers an understanding of digital literacy, technological barriers, cybersecurity and digital entrepreneurship.What is the digital divide? Digital inclusiveness considers a myriad of issues pertaining to this topic. It narrows down to the era of the pandemic, lockdown and homeworking for the study of digital divide. The ways of addressing it are discussed l whilst offering promising solutions to overcome it. It will give you a complete understanding to support digital inclusiveness and empower society to work with digital technologies.With a fair and equitable distribution, the book will open the door to online information management systems. As a manifestation of global digital inclusion, these high-tech markets are seen as the future of international trade.

DKK 901.00

1

Digital Currency Economics And Policy - Bog - Hardback

DKK 787.95

2

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Tiger (kotler Marketing Group Cao - Bog - World Scientific

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

DKK 317.00

3

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Milton Kotler - Bog - World Scientific Publishing Co Pte

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

DKK 494.00

3

Digital Heritage And Culture: Strategy And Implementation

This book addresses the state-of-the-art initiatives as well as challenges, policy, and strategy issues in developing a digital heritage ecosystem within the broader context of an emerging digital culture. Case studies are drawn from the United States, Europe, and Asia to showcase the breadth of innovative ideas in delivering, communicating, interpreting, and transforming cultural heritage content and experience through multi-modal, multimedia interfaces. Aiming to offer a balanced overview of digital..

DKK 1298.95

2

Digital Heritage And Culture: Strategy And Implementation - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

This book addresses the state-of-the-art initiatives as well as challenges, policy, and strategy issues in developing a digital heritage ecosystem within the broader context of an emerging digital culture. Case studies are drawn from the United States, Europe, and Asia to showcase the breadth of innovative ideas in delivering, communicating, interpreting, and transforming cultural heritage content and experience through multi-modal, multimedia interfaces. Aiming to offer a balanced overview of digital heritage and culture issues and technologies, the book pulls together expert views and updates on these four broad areas, namely, a) policy and strategy, b) applications, c) business models, and d) emerging concepts and directions. - Policy and strategy chapters provide insights into how digital heritage strategy and policy are formulated and implemented in cultural heritage institutions and public agencies. - Applications chapters present novel installed and mobile applications deploying technical tools in innovative assemblies and evaluate their usefulness, effectiveness along with other metrics in delivering an enriched user experience. - Business model chapters unveil a variety of partnership models that have been successfully structured for the benefit of stakeholders. - Emerging concepts and directions chapters propose research directions pointing to new signposts in technologically enhanced delivery of digital heritage and culture. This practical book will be of interest to policy makers, business people, researchers, curators, and educators as well as the culture-minded public seeking to understand how the burgeoning field of digital heritage and culture may impact our social, cultural, and recreational activities.

DKK 504.00

3

Multimedia Information Extraction And Digital Heritage Preservation

A collection of 21 papers that covers various aspects of the problem. It contains efforts on digital preservation of both textual and non-textual matters. It focuses on digital content and community building for archiving and global sharing of cultural and heritage resources.

DKK 1458.95

2

Financial Management In The Digital Economy - Bog af David Kuo Chuen Lee - Paperback

Financial Management in the Digital Economy adopts an integrated approach to synthesize the various areas in finance into a consolidated framework and implements the theories and practices in the world of digital economy.

DKK 397.95

2

Financial Management in the Digital Economy - David Kuo Chuen Lee - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Financial Management in the Digital Economy adopts an integrated approach to synthesize the various areas in finance into a consolidated framework and implements the theories and practices in the world of digital economy. The first part of this book extends the fundamentals of asset management to digital assets, and also covers topics like cryptocurrency and blockchain technology. The next part of the volume discusses the concept of financial inclusion, digital innovations and technology-enabled business model innovations in the financial sector.This book reviews the finance and FinTech ecosystem to provide insights into the most important technological developments in the financial services to better understand the future trends, challenges as well as opportunities for both the incumbents and the start-ups in the fast-changing finance world.

DKK 901.00

3

Digital Strategies And Organizational Transformation - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

In today's highly competitive business environments, with the rise of digital businesses and digital economy, digital strategies and organizational changes go hand in hand. Organizations that possess a robust digital strategy benefit greatly from the advancements of emerging digital technologies, and hence, making necessary organizational changes in order to maximise the benefits have become vital for their survival. According to MIT Sloan's Center for Information Systems Research (CISR), '[i]n this period of digital disruption, businesses focused narrowly on value chains are at a disadvantage'. Next-generation enterprises need to think more broadly about their business ecosystems, leverage digitization to understand their customers better, and establish options for future success. Therefore, competitive businesses have started using a variety of digital tools including artificial intelligence, alongside other digital applications, making the required changes to their organizational models and cultures to better serve their customers efficiently and effectively.This book contains a collection of chapters describing these digital strategies and how they go hand in hand with organizational changes. We solicited contributions from well-known academics from universities, business leaders, and experts within businesses and government organizations for this book. The majority of the chapters examines the necessary relationships between these two critical issues. Specifically, this book discusses how to infuse new knowledge into ongoing discourse and debates within academia and business organizations regarding digital strategies and organizational changes, and how to accomplish seamless integration of digital tools and applications into organizational platforms in order to accomplish the required organizational changes smoothly.In summary, this book discusses the integration and implementation of digital technology and the required organizational changes to take advantage of the phenomenon of digitization. In order to create competitive advantage, leadership organizations must address the challenges of formulating and implementing robust digital strategies and simultaneously, start making the required organizational changes, as this book concludes.

DKK 1024.00

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Artificial Intelligence, Data And Blockchain In A Digital Economy (First Edition) - Bog af . (.) Infocomm Media Development Authority - Hardback

Digital transformation continues to create new growth opportunities for businesses and improve the lives of citizens. To help businesses seize these opportunities, the Infocomm Media Development Authority (IMDA) launched the Digital Economy Framework for Action in 2018. This living document aims to enhance Singapore's digital competitiveness and become a global node in Asia.As part of Singapore's push for a Digital Economy, IMDA and the Singapore University of Social Sciences have collaborated to..

DKK 1375.95

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Artificial Intelligence, Data And Blockchain In A Digital Economy (First Edition) - Bog af . (.) Infocomm Media Development Authority - Paperback

Digital transformation continues to create new growth opportunities for businesses and improve the lives of citizens. To help businesses seize these opportunities, the Infocomm Media Development Authority (IMDA) launched the Digital Economy Framework for Action in 2018. This living document aims to enhance Singapore's digital competitiveness and become a global node in Asia.As part of Singapore's push for a Digital Economy, IMDA and the Singapore University of Social Sciences have collaborated to..

DKK 627.95

2

Digital Enablement And Innovation In China: A Cas - Bog - Hardback

The cas aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

DKK 742.95

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