DIGITAL MARKETING

Cable and Wireless Networks - Mario Marques Da Silva - Bog - Taylor & Francis Inc - Plusbog.dk

Cable and Wireless Networks: Theory and Practice presents a comprehensive approach to networking, cable and wireless communications, and networking security. It describes the most important state-of-the-art fundamentals and system details in the field, as well as many key aspects concerning the development and understanding of current and emergent services. In this book, the author gathers in a single volume current and emergent cable and wireless network services and technologies. Unlike other books, which cover each one of these topics independently without establishing their natural relationships, this book allows students to quickly learn and improve their mastering of the covered topics with a deeper understanding of their interconnection. It also collects in a single source the latest developments in the area, typically only within reach of an active researcher. Each chapter illustrates the theory of cable and wireless communications with relevant examples, hands-on exercises, and review questions suitable for readers with a BSc degree or an MSc degree in computer science or electrical engineering. This approach makes the book well suited for higher education students in courses such as networking, telecommunications, mobile communications, and network security. This is an excellent reference book for academic, institutional, and industrial professionals with technical responsibilities in planning, design and development of networks, telecommunications and security systems, and mobile communications, as well as for Cisco CCNA and CCNP exam preparation.

Computers in Broadcast and Cable Newsrooms - Phillip O. Keirstead - Bog - Taylor & Francis Inc - Plusbog.dk

Computers in Broadcast and Cable Newsrooms: Using Technology in Television News Production takes readers through the use of computers and software in the broadcast/cable newsroom environment. Author Phillip O. Keirstead began writing about television news technology decades ago in an effort to help television news managers cope with technological change. In this text, he demonstrates the myriad ways in which today''s journalism is tied to technology, and he shows how television news journalists rely on varied and complex technologies to produce timely, interesting, and informative broadcasts. Using a hands-on, practical approach to cover the role computers play in various parts of the newsroom, the volume will be of great practical value to undergraduate and graduate students in advanced broadcast/news television courses.

The Tomcat Chronicles - Jack Nichols - Bog - Taylor & Francis Inc - Plusbog.dk

An uncensored road trip through gay American life in the early sixties! Jack Nichols is now known as a founding father of the gay and lesbian liberation movement, editor of GAY (the first gay weekly newspaper), co-founder of the Mattachine Societies of Washington, DC, and Florida, and a warrior who broke ground for gay equality. In his early twenties, however, he was dedicated to romance, ardor, and wanderlust-living the life of a gypsy and making love with abandon. "MORE EXCITING THAN THE WILDEST FICTION. . . . Jack takes his reader on the road with him (Jack often hitchhiking in only T-shirt and jeans) where he encounters, beds down (and sometimes hustles) dozens of attractive ''numbers'' who come his way." - Donn Teal, Author of The Gay Militants: 1971 & 1994 "This might be called Jack Nichols'' version of Kerouac''s beat classic On the Road. With a variety of companions, and with little money in his pocket, in the early 60s, he drove, hitchhiked, rode buses, and even walked for a couple of long stretches from Washington, DC, to New York and then through West Virginia, Pennsylvania, Ohio, Michigan, and Illinois. He recalls in considerable detail a variety of individuals with whom he had erotic encounters. The title The Tomcat Chronicles is fully descriptive." - Vern L. Bullough, PhD, RN, Editor of Before Stonewall: Activists for Gay and Lesbian Rights in Historical Context "Jack Nichols, the gay liberation pioneer, has been a lifelong friend who helped to illuminate my concept of homophobia. Oscar Wilde believed one''s life should be a work of art. Jack''s life, which has always combined courage, social awareness and sexual passion, is certainly such a work." - George Weinberg, PhD, Author of Society and the Healthy Homosexual and 13 other books (the psychotherapist credited with coining the term homophobia) "THE VIVID DETAIL AND GRACEFUL PROSE THAT CHARACTERIZE THE WRITING OF JACK NICHOLS open a window into a time long before gay men appeared weekly on tv or before anti-sodomy laws had been banned." - Rodger Streitmatter, PhD, Author of Unspeakable: The Rise of the Gay and Lesbian Press in America "The Tomcat Chronicles is a gay pioneer''s version of City of Night."- James T. Sears, PhD, Author of Rebels, Rubyfruit, and Rhinestones: Queering Space in the Stonewall South; Editor of the Journal of Gay & Lesbian Issues in Education (from the Foreword)

Saving Children - Jack Werber - Bog - Taylor & Francis Inc - Plusbog.dk

In Saving Children , Jack Werber describes in detail what life in Buchenwald was like, painting a haunting picture of his daily struggle for survival. But Werber did more than survive; he made saving children his special mission. In what is one of the most amazing stories of the Holocaust, Jack Werber helped to save the lives of some seven hundred Jewish children who had arrived at Buchenwald in late 1944, including Nobel Prize-winner Elie Wiesel and Rabbi Israel Meir Lau, former Chief Rabbi of the State of Israel. At great personal risk, he arranged for the children to be hidden in various barracks with false working papers. He and his group actually started a school where the children studied Jewish history, music, and Hebrew. These activities gave the youngsters hope that they might survive and ultimately most of them did. Werber''s entire family—his wife, daughter, parents, and seven siblings—were all murdered by the Nazis. "There was no reason to go on," he had thought, but seeing the children transformed his outlook. He resolved to prevent them from meeting his daughter''s fate. Out of 3,200 Polish prisoners who entered the camp together with Werber, only eleven were alive by war''s end. Of those, he was the only Jew.

Adventure Stories - Jack London - Bog - Taylor & Francis Inc - Plusbog.dk

This text aims to capture the spirit of the American wilderness and its people, in the early 20th century. These youthful tales also include important social themes and ideas. By the age of 29, Jack London was the highest-paid and most widely read author in America, thanks to the huge popularity of The Call of the Wild, The Sea Wolf, and White Fang. Themes of these books also pervade this collection of short stories: survival though adaptation, compassion for the less fortunate, a respect for physical power in both man and nature, and the need for social justice.

The Human Resources Scorecard - Jack J. Phillips - Bog - Taylor & Francis Inc - Plusbog.dk

''The Human Resources Scorecard: measuring the return on investment'' is the first book to provide a comprehensive, step-by-step process for measuring return on investment in human resources programs. Based on the classic ROI definition of earnings divided by investment, the ROI Process developed 20 years ago by co-author Jack J Phillips aids managers in determining and improving the bottom-line impact that human resource programs have on an organization. The ROI Process provides six additional measures in the form of a scorecard to track and monitor the total impact of the human resource programs. ''The Human Resources Scorecard'' is essential for human resource executives, professionals, CEOs, CFOs, consultants, professors and other managers concerned with their businesses'' bottom lines. Jack J. Phillips, Ph.D. is a renowned expert of measurement and evaluation. He provides consulting services for Fortune 500 companies and workshops for major conference providers throughout the world. He is also an author or editor of more than 20 books and 100 articles. Ron D. Stone is vice president and chief consulting officer for Performance Resources Organization. He is also director of the company''s consulting practices in measurement and accountability. He has published numerous articles on the subject of ROI. Patricia Pulliam Phillips is chairman and CEO of the Chelsea Group, a consulting and publishing organization that focuses on accountability issues in organizations. She works with organizations to implement measurement and evaluation processes.

Monopoly Television - Jack Banks - Bog - Taylor & Francis Inc - Plusbog.dk

In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV.Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society.

7 Secrets to Successful Sales Management - Jack D. Wilner - Bog - Taylor & Francis Inc - Plusbog.dk

There are hundreds of books out there on sales, but 7 Secrets to Successful Sales Management is one of the few aimed directly at the most critical person in the sales organization: the sales manager. A practical, hands-on guide, the book presents an integrated approach to sales management and combines the author''s experience with innovative strategies for motivating your sales force, recruiting quality sales people, and training new employees. Written by a grizzled veteran, the book reflects his success and allows you to learn from his mistakes. As Jack Wilner is fond of saying, "Nothing in this book is theoretical. It''s all based on one thing and one thing only-what works!"

The Economics of the Multichannel Video Program Distribution Industry - - Bog - Taylor & Francis Inc - Plusbog.dk

This special issue contains four articles that focus on a number of important Multichannel Video Program Distribution (MVPD) market issues and concerns. The first article strategically groups management theory and clusters analysis to empirically identify a number of different MVPD programmer strategic groups. The second article uses historical Government Accounting Office data set and counts models to empirically examine the factors effecting cable operators'' local television station 1989 carriage decisions--a period in which the FCC had no must carry rules in place. The third article utilizes diffusion theory and discriminant analysis to dissect the key factors determining whether consumers become early adopters of digital cable. The fourth article covers the basic economic and technological assumptions underlying cable operators'' attempts to use their digital platforms to deliver "on demand" video services.

Thinkback - Jack Lochhead - Bog - Taylor & Francis Inc - Plusbog.dk

The fundamental premise of Thinkback --based on overwhelming scientific evidence--is that intelligence is not fixed at birth and that, with consistent effort, we can dramatically improve our capacities. It counters the claims of some psychologists that it is impossible to increase intelligence because that ability is determined at birth. Thinkback builds on the Think Aloud strategies in Arthur Whimbey and Jack Lochhead''s popular and widely used volume, Problem Solving & Comprehension , now in its sixth edition. Since its publication, thousands of students have used these techniques for improving thinking and analytic reasoning to increase test scores, win National Merit Scholarships, and gain admission to top-ranked professional schools. Now, Thinkback shows how these powerful strategies can be applied to a range of important academic areas including mathematics, language arts, social studies, and science. Thinkback is a tool for student empowerment--a strategy they can use to improve both their ability to think and their ability to learn. The Thinkback classroom, on the other hand, is a design for teacher liberation--enabling them to see learning more clearly than they ever could before. This is the only book currently available that contains detailed models of metacognitive dialogues in the classroom. These dialogues enable teachers and teacher educators to observe thinking processes that have previously been invisible and undetectable. Based on over 20 years of careful cognitive research, the dialogues provide teachers with important insights into the nature of thinking and problem solving. Thinkback is a picture window on the working mind. This book: *Describes the Thinkback strategy for making thinking strategies explicit, easy to teach, and easy to learn. *Includes numerous detailed examples that demonstrate the Thinkback technique. Six quite different learning strategies--derived from the work of David Perkins, Barry Beyer, Arthur Whimbey, Joseph Novak, John R. Hayes, and Lev Landa--are presented to illustrate the range of contexts in which Thinkback can be used. *Spans the wide gap between unstructured constructivist-style instruction and lock-step memorization drills. The Thinkback technique can convert a teacher-centered rote memory lesson into an intellectually challenging student-centered exploration, while at the same time maintaining specific content mastery objectives. Or it can be used to add subtle structure to an open-ended creative exercise, allowing students of all levels to benefit and insuring that no one is left floundering. Thinkback is an important new resource for teachers and students in high schools, community colleges, and introductory college programs; industrial trainers; home schoolers; parents; and anyone else who would like to see learners become more intelligent and are willing to work to see that they do.

Reading Reasons - Kelly Gallagher - Bog - Taylor & Francis Inc - Plusbog.dk

In Reading Reasons: Motivational Mini-Lessons for Middle and High School , author and teacher Kelly Gallagher offers a series of mini-lessons specifically tailored to motivate middle and high school students to read, and in doing so, to help them understand the importance and relevance reading will take in their lives. This book introduces and explains in detail nine specific "real-world" reasons why students should be readers. The book contains 40 practical, classroom-tested and reproducible mini-lessons that get to the heart of reading motivation and that can be used immediately in English and other content-area classrooms. These easy-to-use motivational lessons serve as weekly reading "booster shots" that help maintain reading enthusiasm in your classroom from September through June. The mini-lessons, ranging from 5-20 minutes in length, hit home with adolescents, and in turn, enable them to internalize the importance reading will play in their lives. Rather than telling students reading is good for them, the lessons in this book show them the benefits of reading.

Snow Job - Kevin Jack Riley - Bog - Taylor & Francis Inc - Plusbog.dk

Cocaine has had a long and prominent position in the history of American substance abuse. As far back as the late 1800s cocaine was commonly found hi patent medicines, elixirs, and, astonishingly, in the earliest versions of Coca-Cola. Eventually, the potency of cocaine was recognized and its purveyors came under gradual regulation. Events hi the early 1900s kept cocaine use down until World War II, but the extensive drug use of the 1960s once again sparked a national temperance movement. Created in 1989, the Office of National Drug Control Policy maintains responsibility for coordinating and monitoring the nation''s countemarcotics policy. But responsibility for coordination and monitoring is not the same thing as control. In Snow Job? Kevin Jack Riley examines source country control policies—policies intended to control the production and export of cocaine from Latin America—and their limitations. Part I draws together drug use, drug production, and drug control policies hi an analytic framework. It goes on to examine the recent history of U.S. drug control policies, source country control policies, the ways hi which cocaine prices affect cocaine use, how cocaine is made, and the vulnerable points in its production. Part II examines the economic effects that production and controls exert on the sources of cocaine—Bolivia and Peru—and probes the Colombian drug lord connection. Part III prescribes an appropriate path for source country cocaine policies and examines their implications for two other widely smuggled drugs, heroin and marijuana. Riley disagrees with analysts who believe that source country control policies can lead to permanent victory hi the war against cocaine, because of the potentially high costs associated with implementing source country control policies on a large scale. He suggests a better strategy would be one that recognizes the severe limits facing interdiction, eradication, and other source country policies, and instead focuses on directing source country resources where they will be most useful. This necessitates defining a regional strategy that elevates political stability and institution building, and demotes traditional countemarcotics objectives. Snow Job? offers original thinking and practical approaches to a multidimensional world problem and will be of interest to policymakers, political scientists, sociologists, and law enforcement officials.

Intervention Research - Jack Rothman - Bog - Taylor & Francis Inc - Plusbog.dk

This interdisciplinary book presents a comprehensive conceptual and methodological treatment of intervention research, a developing area of empirical inquiry that aims to make research more directly relevant and applicable to practice. Intervention Research contains original chapters by the most highly regarded scholars in the field. These experts explain how to distinguish intervention research from other modalities, demonstrate a new model of research for the design and development of interventions, and provide guidelines for conducting intervention research in practice with individuals, families, and community organizations. Providing useful observations and a wealth of ideas, authors offer conceptual schemes, results from recent design and development studies, and strategies and methodologies to help professionals make their research more usable and meaningful. Chapters cover such important topics as the acquisition of relevant knowledge, meta-analysis in intervention research, methods and issues in designing and developing interventions, and field testing and evaluating innovative practice interventions. The book depicts intervention research through case illustrations and promotes the use of new technologies for developing innovative practice methods. Intervention Research focuses on Intervention Design and Development--the part of intervention research involving the creation of reliable, practical tools of social intervention in user-ready form. It sets forth systematic procedures for designing, testing, evaluating, and refining needed social technology and for disseminating proven techniques and programs to professionals in the community. Intervention Research has a base in social work, but is highly interdisciplinary. Authors contributing to this text come from a variety of fields, including psychology, sociology, education, information science, and communications. Professors and educators working in schools of public health, education, urban planning, nursing, and public administration, or teaching courses in psychology, sociology, or upper-level social work, will find this book full of comprehensive and practical information that is advantageous for their work.

Ex-Gay Research - Jack Drescher - Bog - Taylor & Francis Inc - Plusbog.dk

Everyday Life - Jack D Douglas - Bog - Taylor & Francis Inc - Plusbog.dk

Interest in the ethnomethodology and other phenomenological sociologies grew very rapidly among students and professionals in social science during the latter part of the twentieth century. The growth of this interest was handicapped by the lack of clear, systematic, and comprehensive treatments of their basic ideas and research findings. This book provides the first genuinely intelligible and reasonably systematic presentation of this perspective and contributed to the restructuring of empirical knowledge upon solid foundations. It remains important to those who would understood these areas of the social sciences and their potential to contribute to understanding of social life. These original essays, all of which share ideas about the scientific inadequacies of conventional sociologies and the fundamental importance of these new approaches, were contributed by many of the best young research workers and theorists of this approach in 1970, when the book was originally published. They are critical, theoretical, and empirical, and provide the first understandable presentation of this new mode of thought, its distinctions from old points of view, the range of problems that concern its practitioners, and the kinds of results that can be achieved. The book''s clarity and systematic treatment of important research topics make it suitable for courses in sociological theory and research, the history of social thought, and related subjects. In addition, this volume can be used in courses specifically dealing with ethnomethodology, in graduate seminars dealing with these issues, and in academic work based on this orientation.

Drug Metabolism - Jack P. Uetrecht - Bog - Taylor & Francis Inc - Plusbog.dk

In order to understand drug metabolism at its most fundamental level, pharmaceutical scientists must be able to analyze drug compound structures and predict possible metabolic pathways in order to avoid the risk of adverse reactions that lead to the withdrawal of a drug from the market. This comprehensive textbook will aid in guiding students through the recognition of the chemical underpinnings of drug metabolism. While there are numerous resources available for understanding drug structure, and other texts relating to drug metabolism from a biological standpoint, there is no other resource currently available that links both the chemical and biological terminology together in a clear and concise language, written, to be accessible for use in the classroom, as an education tool for teaching drug development. Drug Metabolism: Chemical and Enzymatic Aspects explains, to teachers and students alike, how a drug is metabolized, the potential effects of the metabolites, extensive material to help understand drug metabolism within a biological context, and practical problems and answers.

Performance Based Budgeting - Jack Rabin - Bog - Taylor & Francis Inc - Plusbog.dk

Performance Based Budgetingis the next volume in the ASPA Classics series. It covers the most influential, paramount research articles published on public budgeting and finance. The book will surely be of great interest and use to anyone concerned with public budgeting, and anyone enrolled in, or teaching, a course on this topic in an MPA program or a doctoral program in public administration, public affairs, political science, or economics/public finance.

Colossal Control Failures - Jack P. Gibbs - Bog - Taylor & Francis Inc - Plusbog.dk

This fascinating book analyzes 13 control failures in human history, from Robespierre''s promotion of the French Revolution, to Hoover''s efforts to stop the Great Depression, to the intelligence failures of 9/11. Assessing the causes of 10 additional historical cases, the author''s comparative analysis shows how each leadership failure was caused by an expansion of the range of control attempts, their scope, and/or their diversity. A leader''s or other actor''s attempts to broaden the range of control targets have been most important in causing great human failures. The analysis is timely during an era when war, global warming, and other vexing problems plague our society.

Patient Compliance with Medications - Jack Fincham - Bog - Taylor & Francis Inc - Plusbog.dk

Patient Compliance with Medications - Jack Fincham - Bog - Taylor & Francis Inc - Plusbog.dk

Advertising to Children on TV - Caroline Oates - Bog - Taylor & Francis Inc - Plusbog.dk

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Media Management Review - - Bog - Taylor & Francis Inc - Plusbog.dk

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

Skills, Drills & Strategies for Tennis - Jack Rutherford - Bog - Taylor & Francis Inc - Plusbog.dk

This book is part of the Teach, Coach, Play series, emphasizing a systematic learning approach to sports and activities. Both visual and verbal information are presented so that readers can easily understand the material and improve performance. Built-in learning aids help readers master each skill in a step-by-step manner. Using the cues, summaries, skills, drills, and illustrations will help build a solid foundation for safe and effective participation now and in the future. The basic approach in all of the Teach, Coach, Play activity titles is to help readers improve their skills and performance by building mastery from simple to increasingly complex levels. The books strive to illustrate correct techniques and demonstrate how to achieve optimal results. The basic organization in each book is as follows: Section 1 overviews history, organizations and publications, conditioning activities, safety, warm up suggestions, and equipment. Section 2 covers exercise or skills, participants, action involved, rules, facility or field, scoring, and etiquette. Section 3 focuses on skills and drills or program design. Section 4 addresses a broad range of strategies specifically designed to improve performance now and in the future. Section 5 provides a convenient glossary of terms.

The Nature of Politics - Jack D. Douglas - Bog - Taylor & Francis Inc - Plusbog.dk

Bertrand de Jouvenel (1903-1987) was one of the great political thinkers of the twentieth century, but he left few disciples. The essays contained in this volume have been selected because they serve to clarify, elaborate, and expand upon the themes of his three masterworks: On Power , Sovereignty , and The Pure Theory of Politics . De Jouvenel''s thought stands apart from the main branches of twentieth-century political philosophy and is largely independent of schools and ideologies. By drawing on an older, more persuasive philosophical tradition stretching from Plato to Rousseau, de Jouvenel sought to restore political science to its ancient function: the explanation of political things. With directness and originality, his work addresses questions that go to the heart of the political science enterprise, exploring its nature, its mission, and its attitude to theory, facts, and values. In the realm of political practice, de Jouvenel shares common ground with his contemporaries while remaining essentially independent. He shares with the left a deep concern for reducing human misery and ecological depredation and a belief in the need for government-directed economic planning. On the other hand, he shares the right''s abiding suspicion of state power and its belief in the superiority of the market as the presumptive method for economic decision making. De Jouvenel''s refreshing freedom from ideological blinders makes him worthy of comparison to Orwell, but his ambition stretches beyond the novelistic in that he attempts to develop a theory of the good state resting upon a clear-sighted understanding of the true nature of political behavior. Graced with a brilliant introduction by Dennis Hale and Marc Landy, this volume serves as an ideal introduction to de Jouvenel''s thought. It will be of interest to political scientists, historians, and sociologists.

Sports-Talk Radio in America - Jack M. Dempsey - Bog - Taylor & Francis Inc - Plusbog.dk