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Build Your Own Free-to-Air (FTA) Satellite TV System - Dennis Brewer - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Build Your Own Free-to-Air (FTA) Satellite TV System - Dennis Brewer - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. LEGALLY TAP INTO ABSOLUTELY FREE SATELLITE TV! Replace or expand your paid TV services with Free-to-Air television programming with ease. Build Your Own Free-to-Air (FTA) Satellite TV System shows how to affordably put together your own subscription-free home entertainment center from start to finish. Find out how to choose the right components, set up a satellite dish and receiver, fine-tune reception, add local over-the-air stations, and go mobile with your FTA TV system. You''ll get full details on recording to the latest digital devices, installing a TV card in your PC, viewing video over the Internet, and integrating theater-quality audio. Photos and diagrams illustrate each step along the way. Comprehensive lists of technical terms and definitions, available channels and satellites, and dish-aiming steps are also included in this practical guide. COVERAGE INCLUDES: - Equipment, component, and tool selection - Satellite dish and FTA receiver installation - Stereo, 5.1, and 7.1 sound - Dish alignment and synchronization - Local over-the-air channel reception - Video over the Internet and movies on demand - DVD players, DVRs, PCs, and VCRs - Mobile, RV, and remote Free-to-Air TV

DKK 344.00
1

Click: Ten Truths for Building Extraordinary Relationships - George Fraser - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Advertising Media Planning, Seventh Edition - Jack Sissors - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Advertising Media Planning, Seventh Edition - Jack Sissors - Bog - McGraw-Hill Education - Europe - Plusbog.dk

The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know abouttraditional media—including TV, radio, and print--while exploring the latest media forms, illustrated with majoradvertiser case histories. You’ll find comprehensive coverage of the latest media planning and digitaltechnologies, including:• Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television• Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization,this updated classic is the best and most complete companion available for navigating the new frontierof media planning.

DKK 722.00
1

Bionics for the Evil Genius - Newton Braga - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Troubleshooting & Repairing Consumer Electronics Without a Schematic - Homer Davidson - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Troubleshooting & Repairing Consumer Electronics Without a Schematic - Homer Davidson - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The author technicians trust solves one of electronics'' most vexing challenges In this completely updated new edition of his best-selling guide, Homer Davidson gives you hands-on illustrated guidance on how to troubleshoot and repair a wide range of electronic products -- when you can''t get your hands on the schematic diagrams. One of the most respected names in consumer electronics, Davidson -- who actually ran his own successful radio and TV repair business for more than 40 years -- shows you how to diagnose and solve circuit and mechanical problems in car stereos, cassette players, CD players, VCRs, TVs and TV/VCR combos, DVD players, power supplies, remote controls, and more. Included are more than 400 detailed drawings and photographs that illustrate the most efficient methods for locating, testing, and repairing defective components. In addition, Davidson offers:* A list of common problems that crop up in each type of electronic unit* A corresponding chart that points out where to check for those problems* An abundance of case histories that demonstrate how repairs were actually made* Instruction on how to tackle "tough dog" problems Indispensable to today''s professional electronic repair technicians, this gold mine of practical guidance will also prove highly useful to electronic engineers, sophisticated hobbyists, and advanced students of electronics.

DKK 450.00
1

How to Test Almost Anything Electronic - Delton Horn - Bog - McGraw-Hill Education - Europe - Plusbog.dk

How to Do Everything: iCloud, Second Edition - Jason R. Rich - Bog - McGraw-Hill Education - Europe - Plusbog.dk

How to Do Everything: iCloud, Second Edition - Jason R. Rich - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Maximize the latest iCloud capabilities This all-new edition of How To Do Everything: iCloud fully covers iCloud’s versatile features and offers step-by-step directions on how to use each one, including Shared Photo Streams, the iWork for iCloud apps, and iCloud Keychain. You’ll learn how to set up iCloud, transfer and sync app-specific data, documents, files, photos, music, and other content among your computers and iOS mobile devices. - Use iCloud with your Mac, iPhone, iPad, iPad mini, and iPod touch - Migrate from Apple MobileMe to iCloud - Learn new iCloud features, including Shared Photo Streams, iWork for iCloud online apps, iCloud Keychain, and much more - Manage your digital music library and iTunes purchases with iCloud - Use the Premium iTunes Match service - Store and manage your digital photos with My Photo Stream - Share your digital images with others using iCloud’s Shared Photo Streams - Sync files and documents among computers and iOS devices - Manage and sync your Safari bookmarks, reading list, and passwords using iCloud and iCloud Keychain - Work with iWork for iCloud - Learn about other cloud-based services - Sync and share apps, app-related data, and eBooks among iOS mobile devices and your computer(s) - Back up your iPhone and iPad with iCloud - Stream Apple TV content to your HD TV - Locate a Lost Mac, iPhone, iPad or iPod touch with iCloud’s Find My… feature - Manage your iCloud email account - Troubleshoot iCloud-related problems

DKK 243.00
1

Speak Like a CEO: Secrets for Commanding Attention and Getting Results - Suzanne Bates - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Speak Like a CEO: Secrets for Commanding Attention and Getting Results - Suzanne Bates - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Suzanne Bates, an award-winning TV news anchor turned consultant-to-the-CEOs, has seen it all. In more than 10,000 interviews, she has witnessed business leaders stumble and crumble, and political leaders ruin their chances for election by turning to stone (or mush) in front of crowds and cameras. Now, smart business and political leaders hire her to get them in shape for potentially grueling interviews and speeches. In Speak Like a CEO, she shares the communication success secrets she teaches in her speaking, including to her impressive client list, which includes AT&T, Harvard Business School, Boston College, Ernst & Young, Fleet Bank and the North American Management Corporation. Her user-friendly approach and tested techniques can help just about anyone – newly minted business managers, seasoned CEOs, and those on the rise in any organization – learn how to develop an authoritative voice and credible presence for any public speaking situation. Divided into three parts, Speak Like a CEO includes everything you need to handle any kind of public speaking event or interview. In Part 1, The Secrets, she shares what she learned from 20 years on TV and radio, and how to develop credibility and authenticity. In Part 2, The Situations, readers will find easy-to-use advice to help them succeed in speeches, presentations, media interviews, Q&A sessions, business meetings, and even business-social conversations. Part 3, The Strategies, provides self-improvement plans (to reach short-term and long-term speaking goals) that can be easily customized to anyone’s needs. Plenty of real-world examples to illustrate her points. Readers will learn what Martha Stewart learned the hard way about the importance of communication in a time of crisis. Or what Oprah Winfrey could teach all of us about being interviewed. Or Colin Powell’s secret for coming across as authentic every time he speaks. Or what Mario Cuomo does (that anyone can do) to overcome stage fright. Bates’s tips and techniques will turn any reader into a public speaker extraordinaire.

DKK 298.00
1

Practice Makes Perfect Italian Vocabulary - Daniela Gobetti - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Practice Makes Perfect German Vocabulary - Ed Swick - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Practice Make Perfect French Vocabulary - Eliane Kurbegov - Bog - McGraw-Hill Education - Europe - Plusbog.dk

How to Do Everything with Your Zune - Rick Broida - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Kindle Fire Geekery: 50 Insanely Cool Projects for Your Amazon Tablet - Guy Hart Davis - Bog - McGraw-Hill Education - Europe - Plusbog.dk

How to Do Everything with Your iPhone - Adam Pash - Bog - McGraw-Hill Education - Europe - Plusbog.dk

How to Do Everything with Your iPhone - Adam Pash - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Get the most out of your iPhone by learning how to use all of its powerful capabilities Filled with tips, tricks, and shortcuts, this book shows you how to set up your iPhone, make calls, manage voicemail, and load contacts. But that''s just the beginning. You''ll also learn how to send and receive email, look up turn-by-turn directions, listen to music, plan your week, play videos, and so much more. Plus, you''ll find out how to install third-party applications and even use your iPhone with different carriers. Now that you''ve got the hottest handheld on the market, take it to the limit with help from this hands-on guide. - Activate your iPhone and modify settings - Sync your data to your iPhone - Organize contacts, make calls, and use voicemail - Load and play music, podcasts, videos, and TV shows - Send, receive, and manage email and SMS messages - Browse the Internet with Safari - Manage and sync appointments with the calendar - Take pictures and view photos - Navigate using Google Maps - Get weather forecasts, YouTube videos, and stock information instantly - Troubleshoot and maintain your iPhone - Hack your iPhone to install third-party applications - Unlock your iPhone for use with different carriers

DKK 263.00
1

Arduino + Android Projects for the Evil Genius: Control Arduino with Your Smartphone or Tablet - Simon Monk - Bog - McGraw-Hill Education - Europe -

Arduino + Android Projects for the Evil Genius: Control Arduino with Your Smartphone or Tablet - Simon Monk - Bog - McGraw-Hill Education - Europe -

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. TEAM ARDUINO UP WITH ANDROID FOR SOME MISCHIEVOUS FUN! Filled with practical, do-it-yourself gadgets, Arduino + Android Projects for the Evil Genius shows you how to create Arduino devices and control them with Android smartphones and tablets. Easy-to-find equipment and components are used for all the projects in the book. This wickedly inventive guide covers the Android Open Application Development Kit (ADK) and USB interface and explains how to use them with the basic Arduino platform. Methods of communication between Android and Arduino that don''t require the ADK--including sound, Bluetooth, and WiFi/Ethernet are also discussed. An Arduino ADK programming tutorial helps you get started right away. Arduino + Android Projects for the Evil Genius: - Contains step-by-step instructions and helpful illustrations - Provides tips for customizing the projects - Covers the underlying principles behind the projects - Removes the frustration factor--all required parts are listed - Provides all source code on the book''s website Build these and other devious devices: - Bluetooth robot - Android Geiger counter - Android-controlled light show - TV remote - Temperature logger - Ultrasonic range finder - Home automation controller - Remote power and lighting control - Smart thermostat - RFID door lock - Signaling flags - Delay timer

DKK 300.00
1

iPad Geekery - Guy Hart Davis - Bog - McGraw-Hill Education - Europe - Plusbog.dk

CNET Do-It-Yourself Windows Vista Projects - Curt Simmons - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Telecommunications Crash Course, Third Edition - Steven Shepard - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Telecommunications Crash Course, Third Edition - Steven Shepard - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. COMPLETE COVERAGE OF THE LATEST TELECOMMUNICATIONS TECHNOLOGIES AND TRENDS Fully revised to address the convergence of the telecom, media, and technology (TMT) sectors, the new edition of this cutting-edge guide provides a comprehensiveoverview of the current telecom landscape. The book focuses on the interdependence of the IT infrastructure, multimedia content, and broadband transport network intoday''s hyper-connected mobile environment and discusses the importance of storing, delivering, analyzing, tracking, and monetizing content. Emerging telecomtechnologies are described in detail. This up-to-date resource is essential for TMT professionals, business decision-makers, marketing and sales staff, and students. Telecommunications Crash Course , Third Edition, covers: - Standards and regulations - Data communications protocols - Telephony, VoIP, SS7, SIP, and IP PBX - Premises technologies -- LANs, Gigabit Ethernet, WiFi, ZigBee, FireWire, Thunderbolt, and USB - Content -- multimedia, video, and TV - Fixed access technologies, including DSL, cable, DOCSIS 3.0, CMTS, and DSLAM - Wireless access technologies such as CDMA, GSM, HSPA, LTE, Bluetooth, RFID, and satellite solutions - Transport technologies -- frame relay, ATM, high-speed IP switching, optical networking, DWDM,channelized optics, and optical switching - IP, IPv6, Multiprotocol Label Switching (MPLS), and IP networking - IT, telecom, and media convergence - Cloud technologies, data centers, analytics, big data, security, Dumb Terminal 2.0, Bring Your Own Device (BYOD), and other emerging topics

DKK 538.00
1

Successful Direct Marketing Methods - Bob Stone - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Successful Direct Marketing Methods - Bob Stone - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer''s budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today''s digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: - - The expanding objectives of direct marketing in the digital age - - Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention - - CRM applications, data mining, call center, campaign management, and sales force automation - - Customer experience management--connecting customers and brands at every touch point - - Brand building with direct marketing tools and techniques - - The growth of direct marketing in Europe, Asia, and Latin America - - Methods of international marketing--both direct and telemarketing Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today''s multiple marketing channels.

DKK 558.00
1

The Elusive Fan: Reinventing Sports in a Crowded Marketplace - Philip Kotler - Bog - McGraw-Hill Education - Europe - Plusbog.dk

The Elusive Fan: Reinventing Sports in a Crowded Marketplace - Philip Kotler - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It''s never been harder to attract, engage, and retain the sports fan. Today''s sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans'' dollars with snowboarding, lacrosse, poker…even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including - - Manchester United''s transformation from a plucky home team to a billion-dollar international franchise - - Professional golf phenomenon Michelle Wie''s quest to maximize her talents and marketability - - Southlake Carroll High School football team''s benchmarking of professional and college football programs to build its own brand - - Daytona International Speedway''s reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today''s ever-widening world of sports.

DKK 397.00
1

How to Do Everything MacBook Air - Jason Rich - Bog - McGraw-Hill Education - Europe - Plusbog.dk

How to Do Everything MacBook Air - Jason Rich - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Take your MacBook Air to new heights! Discover how to get more than ever before out of Apple’s incredibly thin and light notebooks with help from this hands-on guide. How to Do Everything: MacBook Air shows you how to harness the power of the new Mac OS X Mountain Lion operating system, and use iTunes, iWork, iLife, iCloud, Safari, Contacts, Calendar, Reminders, Notification Center, Mail, and other powerful apps. Tap into all the computing power built into Apple’s ultra-portable MacBook Air while you’re at home, at work, or on-the-go. - Custom configure your MacBook Air and navigate with the Multi-Touch trackpad - Get the most out of the new Mac OS X Mountain Lion operating system - Transfer data from a PC or another Mac - Manage your email accounts with the Mail app - Sync all of your data and devices via iCloud - Connect peripherals—Bluetooth devices, printers, cameras, and more - Use your MacBook Air to connect to Facebook, Twitter, Google+, Flickr, Tumblr, LinkedIn, and other services - Maximize productivity tools, such as Microsoft Office and the iWork apps - Download and play movies, TV shows, and games - Manage your iTunes Library - Get organized with the new Contacts, Calendar, and Reminders apps - Communicate efficiently using the Messages app - Video chat with FaceTime or Skype - Run Microsoft Windows programs on your MacBook Air - Update, back up, troubleshoot, and maintain your MacBook Air

DKK 257.00
1

How to Do Everything iPod Touch - Guy Hart Davis - Bog - McGraw-Hill Education - Europe - Plusbog.dk

How to Do Everything iPod Touch - Guy Hart Davis - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. This practical guide covers all that’s new in the latest iPod touch and shows the best ways to load media content, play games, surf the web, use FaceTime to video chat, watch TV shows and movies, and more! How to Do Everything: iPod touch covers the new, supercharged iPod touch which combines three great products: a widescreen iPod with touch controls; a portable game console; and a breakthrough Internet device The book’s chapters provide details on loading your iPod touch with music, videos, games, and data, plus how to chat with FaceTime, keep up with social media accounts, take photos, create and edit business documents, and much more. You’ll get all the information you need to fully exploit the iPod touch with both Windows PCs and Macs and learn about the wealth of activity you can do beyond listening to music. How to Do Everything: iPod touch - Contains clear instructions with screenshots and illustrations that guide you through everything from unboxing your iPod touch and installing iTunes to troubleshooting hardware and software issues - Includes “How To” and “Did You Know?” sidebars with extra information to help you with tricky issues and queries - Explains how to use your iPod touch and iTunes with both Windows PCs and Macs, covering Windows 7 and Mac OS X 10.7 Lion - Offers tips for building a comprehensive media library in iTunes and keeping it backed up

DKK 271.00
1

Deja Review Neuroscience, Second Edition - Matthew Tremblay - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Deja Review Neuroscience, Second Edition - Matthew Tremblay - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. MAXIMUM RETENTION — MINIMAL TIME “I liked the format a lot … the setup makes it wonderful for either an intensestudy session or a more relaxed review in front of the TV. It integratedmaterial across different organ systems quite well … and the material coveredwas really stuff that I needed to know.” —Eric Chanowski, Medical Student, University of Michigan “I enjoy the format of the series … I think the questions and answers are anexcellent way to recall and retain information.” —Benjamin Han, Medical Student, SUNY Upstate Medical University Déjà Review: Neuroscience boils down your coursework to just the critical concepts you needto know for exam success. This unbeatable guide features a quick-read, two-column“flashcard” Q&A format — specifically designed to help you remember a large amount ofpertinent information in the least amount of time. The format allows you to zero-in ononly the correct answers to promote memory retention and get the most out of yourstudy time. Great for last minute review of high-yield facts, Déjà Review providesa straightforward way for you to assess your strengths and weaknessesso you can excel on your course exams and the USMLE Step 1. - - Active recall questions allow you to understand, not just memorize, the content - Clinical vignettes at the end of chapters prepare you for board-style questions - Portable size for study on the go – fits in your white coat pocket - Bookmark included to guide you through easy-to-use flashcard presentation

DKK 273.00
1

Windows Vista: The Complete Reference - Margaret Levine Young - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Windows Vista: The Complete Reference - Margaret Levine Young - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The Ultimate Windows Vista Resource Take full advantage of the high-performance features available in Microsoft Windows Vista and experience the power of this integrated, next-generation operating system. Windows Vista: The Complete Reference shows you how to install and configure Windows Vista for optimal performance, customize the streamlined new desktop, display sidebars and gadgets, and enjoy all the entertainment capabilities, including music, movies, and games. Find out how to manage your files, install software and hardware, and use the latest Internet technologies. You''ll also learn to secure your system, back up and restore your files, and set up a Local Area Network (LAN) so you can share resources. Filled with clear screenshots and detailed explanations, this is your one-stop guide to mastering Windows Vista. - Customize your desktop with new UI components - Use the new User Account Control (UAC) to prevent unauthorized changes to your computer - Manage files and folders using Windows Flip 3D and Windows Live Taskbar thumbnails - Protect your files using the Backup and Restore Center - Manage and edit your photos with the new Windows Photo Gallery - Keep track of your appointments with the new Windows Calendar - Use Windows Media Center to record live TV and radio, view digital photos, play music, and burn CDs and DVDs - Connect to the Internet and use Windows Mail, Internet Explorer 7, and Windows Live Messenger - Secure your PC and use Windows Update - Troubleshoot and tune Windows Vista for maximum performance

DKK 360.00
1

Digital Cinema - Brian Mckernan - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Digital Cinema - Brian Mckernan - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. THE INSIDER''S GUIDE TO THE DIGITAL REVOLUTION READERS ON BRIAN McKERNAN ***** "A must for anyone who cares about navigating the new world of digital content."* ***** "The digital revolution ''Bible'' ... an invaluable resource for anyone seriously interested in video, TV, streaming, and movies, and ... it''s a great read."* ***** "A must-have ... reveals the lessons learned from decades of failure and success ... and gives roadmaps to the future."* * On Creating Digital Content: Video Production for Web, Broadcast, and Cinema, co-edited by Brian McKernan INSIDE THE PARADIGM SHIFT THAT''S REMAKING THE MOTI0N PICTURE INDUSTRY Not since the advent of sound has technology so greatly impacted motion pictures. With its huge cost-saving potential, digital technology can alter every aspect of the movie-making process, from shooting through postproduction to delivery and exhibition. The digital cinema revolution is the result of years of progress in the technologies of film, computer graphics, and high-definition television. Now Brian McKernan, founding editor of Digital Cinema magazine, provides an up-to-date look at how new digital technologies are reshaping the movie industry. - Digital cinema -- how it came about, its history and pioneers - Understanding digital image compression - The latest camera choices for digital cinematography -- from high end systems to the affordable world of indie filmmaking - Audio and the cinema -- why sound is half the picture - The revolution in postproduction -- the convergence of computer graphics, HDTV, film, and video - Nonlinear editing—software choices, new techniques, and digital compositing - Digital intermediates--color grading, changing the shot after the shoot, film transfer, and film recording - Independent digital filmmaking in Hollywood and across the nation -- the democratization of the movies - The new role of the cinematographer in the digital age - Understanding digital projection technologies - What digital cinema means to indie productions, exhibitors, film distribution, and the future of the movies You''ll also find insights on the cost-vs.-quality controversy, the impact of digital cinema on creative freedom, and the integration of film and digital from such leading filmmakers as George Lucas, Robert Rodriguez, and Michael Ballhaus ASC.

DKK 441.00
1