39 resultater (0,29436 sekunder)

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Precious Steppe - Ole Bruun - Bog - Lexington Books - Plusbog.dk

Precious Steppe - Ole Bruun - Bog - Lexington Books - Plusbog.dk

Aesthetic Expertise - Ole Martin Skilleas - Bog - Lexington Books - Plusbog.dk

Youth Crime and Violence in the Caribbean - - Bog - Lexington Books - Plusbog.dk

Art and Ritual in the Black Diaspora - Paul Griffith - Bog - Lexington Books - Plusbog.dk

Trust and Fear in Civil Wars - Shanna Kirschner - Bog - Lexington Books - Plusbog.dk

The Work of Play - Sheena Nahm - Bog - Lexington Books - Plusbog.dk

Undeserving - Matthew Gritter - Bog - Lexington Books - Plusbog.dk

Tibet as I Knew It - Tsewang Yishey Pemba - Bog - Lexington Books - Plusbog.dk

Ethics Embodied - Erin Mccarthy - Bog - Lexington Books - Plusbog.dk

Collective Memory - Jo Mccormack - Bog - Lexington Books - Plusbog.dk

Democracy and Leadership - Eric Thomas Weber - Bog - Lexington Books - Plusbog.dk

Democracy and Leadership - Eric Thomas Weber - Bog - Lexington Books - Plusbog.dk

Ethics Embodied - Erin Mccarthy - Bog - Lexington Books - Plusbog.dk

Iranian Identity, American Experience - Roksana Alavi - Bog - Lexington Books - Plusbog.dk

Understanding Abortion - Stephen D. Schwarz - Bog - Lexington Books - Plusbog.dk

Understanding Abortion - Stephen D. Schwarz - Bog - Lexington Books - Plusbog.dk

Confucian and Stoic Perspectives on Forgiveness - Sean Mcaleer - Bog - Lexington Books - Plusbog.dk

Gang Strategies in the Northern Triangle - Adam Golob - Bog - Lexington Books - Plusbog.dk

Darwin's Philosophical Legacy - Gerard M. Verschuuren - Bog - Lexington Books - Plusbog.dk

Darwin's Philosophical Legacy - Gerard M. Verschuuren - Bog - Lexington Books - Plusbog.dk

A Playful Spirit - Mark W. Teismann - Bog - Lexington Books - Plusbog.dk

A Playful Spirit - Mark W. Teismann - Bog - Lexington Books - Plusbog.dk

Social Media and Integrated Marketing Communication - Jeanne M. Persuit - Bog - Lexington Books - Plusbog.dk

Social Media and Integrated Marketing Communication - Jeanne M. Persuit - Bog - Lexington Books - Plusbog.dk

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of Cicero’s third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not just attitudes. Because social media leaves traces of communication that may be with us for the foreseeable future, Social Media and Integrated Marketing Communication frames the conversation about social media and IMC to move away from a risk/reward or a return on investment orientation and toward a focus on social media as communicative action that is attentive to this historical moment, to organizations and their audiences, and to communication ethics. Through this, Persuit asks how organizations can engage in decorum in their online IMC efforts while at the same time considering how their audiences can engage in decorum as well. Neither romanticizing nor demonizing the areas of social media and IMC, instead, this text offers a pragmatic understanding of these areas that finds a place in the theory of the communication discipline.

DKK 423.00
1

Post-Soviet Legacies and Conflicting Values in Europe - Lena Surzhko Harned - Bog - Lexington Books - Plusbog.dk

Post-Soviet Legacies and Conflicting Values in Europe - Lena Surzhko Harned - Bog - Lexington Books - Plusbog.dk

Generational conflicts occur in any society and prove to be both a puzzle and a rite of passage for every generation. Older generations often find it difficult to relate to the younger generations. Yet, as every generation comes of age, it leaves an impact on societal structures as a whole. Between baby boomers and millennials, societal norms and values transform in new and unexpected ways. While globalization has greatly contributed to the generational gaps world over, the post-communist transition, which occurred in the wake of the collapse of the USSR, left lasting and profound effects on these transitioning societies. This book investigates the generational conflict in the post-Soviet societies and argues that the generational divide runs deep. The post-Soviet generation, Generation WhY, has not dealt with the experience of old Soviet structures and they do not share the same values and norms as their parents and grandparents. Individualism, lack of trust in state institutions, independence, and entrepreneurial spirit run high among the members of the perestroika generation. Yet we still find differences between societies. While the Russian-Ukrainian conflict has its roots in a number of deeply seeded issues, this analysis shows that the generational gap is a part of the problem. This book also offers conclusive evidence to suggest that the members of the post-Soviet generation can be part of the solution.

DKK 804.00
1