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Design Management - David Hands - Bog - Kogan Page Ltd - Plusbog.dk

Design Management - David Hands - Bog - Kogan Page Ltd - Plusbog.dk

Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, and Design Management recognizes this by structuring content around four key universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management.Meticulously researched, Design Management goes beyond individual project-level implementation to explore design strategy at both organizational and macro levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers, this book is an invaluable real-world commentary on design''s role as a key asset in organizational activity. The book''s engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement. Online resources include a valuable toolkit of PowerPoint slides, review questions, project questions, activity worksheets and further reading.

DKK 448.00
1

Learning Experience Design - Donald Clark - Bog - Kogan Page Ltd - Plusbog.dk

Learning Experience Design - Donald Clark - Bog - Kogan Page Ltd - Plusbog.dk

Organization Design - Patricia Cichocki - Bog - Kogan Page Ltd - Plusbog.dk

Neuro Design - Darren Bridger - Bog - Kogan Page Ltd - Plusbog.dk

Neuro Design - Darren Bridger - Bog - Kogan Page Ltd - Plusbog.dk

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers'' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

DKK 301.00
1

Data-Driven Organization Design - Rupert Morrison - Bog - Kogan Page Ltd - Plusbog.dk

Data-Driven Organization Design - Rupert Morrison - Bog - Kogan Page Ltd - Plusbog.dk

SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures Category Understand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design . Using data and analytics is a key opportunity for businesses to transform performance and achieve success. With a data-driven approach, all the elements of the organizational system can be connected to design an environment in which people can excel and attain competitive advantage. Data-Driven Organization Design provides a practical framework for HR and organization design practitioners to build a baseline of data, set objectives, carry out fixed and dynamic process design, map competencies, and right-size the organization. It shows how to collect the right data, present it meaningfully and ask the most relevant questions of it to help complex, fluid organizations constantly evolve and meet moving objectives. This updated second edition contains new material on organizational planning and analysis, role design and job architecture, position management lifecycle and delta reporting. Alongside this, new case studies and examples will show how these approaches have been applied in practice. Whether planning a long-term transformation, a large redesign or an individual small project, Data-Driven Organization Design will demonstrate how to make the most of your organizational data and analytics to drive business performance.

DKK 448.00
1

Confident Web Design - Kenny Wood - Bog - Kogan Page Ltd - Plusbog.dk

Employee Experience by Design - Emma Bridger - Bog - Kogan Page Ltd - Plusbog.dk

Employee Experience by Design - Belinda Gannaway - Bog - Kogan Page Ltd - Plusbog.dk

Design Your Life - Erifili Gounari - Bog - Kogan Page Ltd - Plusbog.dk

Design Your Life - Erifili Gounari - Bog - Kogan Page Ltd - Plusbog.dk

Evidence-Informed Learning Design - Mirjam Neelen - Bog - Kogan Page Ltd - Plusbog.dk

Supply Chain Network Design - Dr Das Dasgupta - Bog - Kogan Page Ltd - Plusbog.dk

Employee Experience by Design - Emma Bridger - Bog - Kogan Page Ltd - Plusbog.dk

Employee Experience by Design - Emma Bridger - Bog - Kogan Page Ltd - Plusbog.dk

In a world adapting to continuous change and disruption, delivering a great employee experience is vital. How can organizations create an experience that enables their people to thrive; an experience that unlocks productivity and creates competitive advantage? Employee Experience by Design is a practical guide for HR professionals, business leaders and anyone needing to create an employee experience that empowers people to perform at their best. By setting out simple steps that any team or organization can follow, it demystifies EX, and shows how to design an exceptional experience for employees. Drawing on positive psychology, the book demonstrates what a good workplace experience means for people. A world away from perks and benefits, the authors show how to discover what really drives an excellent EX. They then walk through a user-friendly framework covering all levels of EX, from organizational culture to people processes and everyday behaviours. Employee Experience by Design shows how to build a robust business case for employee experience and align EX activity with organizational strategy to demonstrate impact. Readers will also learn how to measure EX and demonstrate return on investment. Packed with clear and practical tips, tools, and examples from organizations including ING, Expedia Group and ADEO, this book is essential reading for anyone looking to develop a happy, productive, high-performing environment in which people can excel.

DKK 348.00
1

Questionnaire Design - Kate Bolton - Bog - Kogan Page Ltd - Plusbog.dk

The Digital-First Customer Experience - Joe Wheeler - Bog - Kogan Page Ltd - Plusbog.dk