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Marketing to the Social Web - Larry Weber - Bog - John Wiley & Sons Inc - Plusbog.dk

Marketing to the Social Web - Larry Weber - Bog - John Wiley & Sons Inc - Plusbog.dk

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing , social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today''s fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

DKK 180.00
3

Multi-armed Bandit Allocation Indices - Richard Weber - Bog - John Wiley & Sons Inc - Plusbog.dk

Tobias on Locks and Insecurity Engineering - Marc Weber Tobias - Bog - John Wiley & Sons Inc - Plusbog.dk

Tobias on Locks and Insecurity Engineering - Marc Weber Tobias - Bog - John Wiley & Sons Inc - Plusbog.dk

A must-read exploration of lock and physical security from a renowned author and expert In Tobias on Locks and Insecurity Engineering, renowned investigative attorney and physical security expert Marc Weber Tobias delivers a comprehensive and insightful exploration of how locks are designed, built, and — ultimately — defeated by criminals, spies, hackers, and even lockpickers. In the book, you'll discover the myriad ways that security experts and bad actors have compromised physical locks using everything from the newest 3D printers to 99-cent ballpoint pens. The book explores the origins of different lock designs and the mistakes that design engineers make when they create new locks. It explains the countless ways that locks remain at risk for attack. The author explains the latest lock designs and technology, as well as how to assess whether a specific solution will work for you depending on your individual security requirements and use case. You'll also find: Ways to differentiate between fatally flawed locks and solid, secure optionsSeveral relevant and real-world case examples of catastrophic lock design failures that led to monetary loss, property damage, or bodily harmExaminations of lock security from the perspectives of forced entry, covert entry, and key-control An instructive and indispensable roadmap to locks and physical security, Tobias on Locks and Insecurity Engineering is the perfect guide for security and information technology professionals, design engineers, risk managers, law enforcement personnel, intelligence agents, regulators, policymakers, investigators, lawyers, and more.

DKK 600.00
1

A New Age of Reason - Larry Weber - Bog - John Wiley & Sons Inc - Plusbog.dk

Security Engineering and Tobias on Locks Two-Book Set - Marc Weber Tobias - Bog - John Wiley & Sons Inc - Plusbog.dk

Security Engineering and Tobias on Locks Two-Book Set - Marc Weber Tobias - Bog - John Wiley & Sons Inc - Plusbog.dk

A value-packed two-book set that combines the best of engineering dependable and secure software systems with the best in-depth look at physical lock security and insecurity In Security Engineering: A Guide to Building Dependable Distributed Systems, Cambridge University professor Ross Anderson updates his classic textbook and teaches readers how to design, implement, and test systems to withstand both error and attack. Now the latest edition brings it up to date for 2020. As people now go online from phones more than laptops, most servers are in the cloud, online advertising drives the Internet and social networks have taken over much human interaction, many patterns of crime and abuse are the same, but the methods have evolved. Ross Anderson explores what security engineering means in 2020, including: How the basic elements of cryptography, protocols, and access control translate to the new world of phones, cloud services, social media and the Internet of ThingsWho the attackers are – from nation states and business competitors through criminal gangs to stalkers and playground bulliesSecurity psychology, from privacy through ease-of-use to deception The economics of security and dependability – why companies build vulnerable systems and governments look the other wayHow to manage security and safety engineering in a world of agile development – from reliability engineering to DevSecOps Security Engineering ends with a grand challenge: sustainable security. As we build ever more software and connectivity into safety-critical durable goods like cars and medical devices, how do we design systems we can maintain and defend for decades? Or will everything in the world need monthly software upgrades, and become unsafe once they stop? In Tobias on Locks and Insecurity Engineering, renowned investigative attorney and physical security expert Marc Weber Tobias delivers a comprehensive and insightful exploration of how locks are designed, built, and — ultimately — defeated by criminals, spies, hackers, and even lockpickers. In the book, you'll discover the myriad ways that security experts and bad actors have compromised physical locks using everything from the newest 3D printers to 99-cent ballpoint pens. The book explores the origins of different lock designs and the mistakes that design engineers make when they create new locks. It explains the countless ways that locks remain at risk for attack. The author explains the latest lock designs and technology, as well as how to assess whether a specific solution will work for you depending on your individual security requirements and use case. You'll also find ways to differentiate between fatally flawed locks and solid, secure options as well as examinations of lock security from the perspectives of forced entry, covert entry, and key-control. Together these two books are the perfect guides for security and information technology professionals, design engineers, risk managers, law enforcement personnel, intelligence agents, regulators, policymakers, investigators, lawyers, and more.

DKK 936.00
1

Proceedings of the 42nd International Conference on Advanced Ceramics and Composites, Volume 39, Issue 3 - Bog af J Wang - Hardback

Applying Theory to Educational Research - - Bog - John Wiley & Sons Inc - Plusbog.dk

Applying Theory to Educational Research - - Bog - John Wiley & Sons Inc - Plusbog.dk

Applying Theory to Educational Research provides educational researchers with an accessible introduction to the process of selecting and applying theories in their work. - - Offers an innovative and accessible approach to educational research by providing practical examples of the application of theory - - Gives ''hands-on'' accounts for the researcher and practitioner - - Explains and discusses complex ideas in the light of experience in using and applying them - - Covers the application of major theorists such as Bourdieu, Foucault, Weber, Derrida, and Vygotsky - For beginning researchers, theory can be one of the most stimulating – yet intellectually daunting – aspects of academic work. Applying Theory to Educational Research provides new educational researchers with a uniquely accessible introduction to the process of selecting and applying theories in their own work. Written by a team of leading educationalists writing from the perspective of new researchers, clearly structured chapters introduce individual theorists and their ideas, present their applications and limitations, and provide extensive references and suggestion for further reading. Major theorists such as Pierre Bourdieu, Michel Foucault, Max Weber, Jacques Derrida, and Lev Vygotsky are included, along with many more recent educational theorists. Throughout the text, helpful hints and signposts are provided to alert readers to the potential pitfalls of applying theory. Innovative and illuminating, Applying Theory to Educational Research offers a wealth of practical insights that will point the way for novice researchers struggling to navigate an often daunting intellectual obstacle course.

DKK 933.00
1

Getting Started in Futures - Todd Lofton - Bog - John Wiley & Sons Inc - Plusbog.dk

Talent, Transformation, and the Triple Bottom Line - Andrew Savitz - Bog - John Wiley & Sons Inc - Plusbog.dk

Talent, Transformation, and the Triple Bottom Line - Andrew Savitz - Bog - John Wiley & Sons Inc - Plusbog.dk

HR Professional''s guide to creating a strategically sustainable organization Employees are central to creating sustainable organizations, yet they are left on the sidelines in most sustainability initiatives along with the HR professionals who should be helping to engage and energize them. This book shows business leaders and HR professionals how to: motivate employees to create economic, environmental and social value; facilitate necessary culture, strategic and organizational change; embed sustainability into the employee lifecycle; and strengthen existing capabilities and develop new ones necessary to support the transformation to sustainability. Talent, Transformation, and the Triple Bottom Line also demonstrates how leading companies are using sustainability to strengthen core HR functions: to win the war for talent, to motivate and empower employees, to increase productivity, and to enliven traditional HR-related efforts such as diversity, health and wellness, community involvement and volunteerism. In combination, these powerful benefits can help drive business growth, performance, and results. - - The book offers strategies, policies, tools and specific action steps that business leaders and HR professionals can use to get into the sustainability game or enhance their efforts dramatically - - Andrew Savitz is an expert in sustainability and has worked extensively with many organizations on sustainability strategy and implementation; he and Karl Weber wrote The Triple Bottom Line , one of the most successful books in the field - - Published in partnership with SHRM and with the cooperation of the World Business Council for Sustainable Development - - Forward by Edward Lawler III - This book fills a gaping hole in both the HR and sustainability literature by educating HR professionals about sustainability, sustainability professionals about HR, and business leaders about how to marry the two to accelerate progress on both fronts.

DKK 240.00
1

Classical Sociological Theory, 4e & Contemporary Sociological Theory, 4e Set - - Bog - John Wiley & Sons Inc - Plusbog.dk

Classical Sociological Theory, 4e & Contemporary Sociological Theory, 4e Set - - Bog - John Wiley & Sons Inc - Plusbog.dk

Get Classical Sociological Theory, Fourth Edition and Contemporary Sociological Theory, Fourth Edition in a combined set This combined set includes the newly revised fourth edition of two world-class introductions to sociological debates: Classical Sociological Theory and Contemporary Sociological Theory. For a generation of students, these two anthologies have provided a definitive guide to the theoretical foundations of sociology and the continuing impact of early theorists, as well as a thorough introduction to current perspectives and approaches in sociology and social science. Classical Sociological Theories features readings by leading scholars like Marx, Durkheim, Weber, Mead, Simmel, Freud, Du Bois, Adorno, Marcuse, Parsons, and Merton, also including the most influential theories arising out of the Enlightenment era and the work of de Tocqueville. Contemporary Sociological Theories offers in-depth yet accessible sources that examine micro-sociological analysis, symbolic interactionism, network theory, phenomenology, critical theory, structuralism, feminist theory, debates over modernity and postmodernity, and more. This set is the most accessible and complete overview of sociological theory available. Both volumes: Feature a collection of readings carefully selected based on their theoretical sophistication and accessibilityPresent substantial primary source texts with detailed introductions, rather than brief excerpts and basic overviewsProvide historical and intellectual perspective to each selected reading in the bookInclude extensive references to further readings and resources Ideal for undergraduate courses in social and sociological theory as well as courses in wider social science programs such as human geography, anthropology, criminology, and urban studies, Classical Sociological Theory and Contemporary Sociological Theory, together offer a perfect combination for a thorough overview of sociological theory. Each volume can be purchased on its own or in a set with the textbook.

DKK 635.00
1