42 resultater (0,33742 sekunder)

Mærke

Butik

Pris (EUR)

Nulstil filter

Produkter
Fra
Butikker

Pay-Per-Click Search Engine Marketing - David Szetela - Bog - John Wiley & Sons Inc - Plusbog.dk

Pay-Per-Click Search Engine Marketing - David Szetela - Bog - John Wiley & Sons Inc - Plusbog.dk

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. - - Successful pay-per-click campaigns are a key component of online marketing - - This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants - - Explains core PPC concepts, industry trends, and the mechanics that make a campaign work - - Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models - - Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google''s content network - - Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected - Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

DKK 201.00
1

Tap, Click, Read - Michael H. Levine - Bog - John Wiley & Sons Inc - Plusbog.dk

Tap, Click, Read - Michael H. Levine - Bog - John Wiley & Sons Inc - Plusbog.dk

A guide to promoting literacy in the digital age With young children gaining access to a dizzying array of games, videos, and other digital media, will they ever learn to read? The answer is yes—if they are surrounded by adults who know how to help and if they are introduced to media designed to promote literacy, instead of undermining it. Tap, Click, Read gives educators and parents the tools and information they need to help children grow into strong, passionate readers who are skilled at using media and technology of all kinds—print, digital, and everything in between. In Tap, Click, Read authors Lisa Guernsey and Michael H. Levine envision a future that is human-centered first and tech-assisted second. They document how educators and parents can lead a new path to a place they call 'Readialand'—a literacy-rich world that marries reading and digital media to bring knowledge, skills, and critical thinking to all of our children. This approach is driven by the urgent need for low-income children and parents to have access to the same 21st-century literacy opportunities already at the fingertips of today's affluent families.With stories from homes, classrooms and cutting edge tech labs, plus accessible translation of new research and compelling videos, Guernsey and Levine help educators, parents, and America's leaders tackle the questions that arise as digital media plays a larger and larger role in children's lives, starting in their very first years of life. Tap, Click, Read includes an analysis of the exploding app marketplace and provides useful information on new review sites and valuable curation tools. It shows what to avoid and what to demand in today's apps and e-books—as well as what to seek in community preschools, elementary schools and libraries. Peppered with the latest research from fields as diverse as neuroscience and behavioral economics and richly documented examples of best practices from schools and early childhood programs around the country, Tap, Click, Read will show you how to: Promote the adult-child interactions that help kids grow into strong readersLearn how to use digital media to build a foundation for reading and successDiscover new tools that open up avenues for creativity, critical thinking, and knowledge-building that today's children need The book's accompanying website keeps you updated on new research and provides vital resources to help parents, schools and community organizations.

DKK 180.00
1

Watch This, Listen Up, Click Here - David Verklin - Bog - John Wiley & Sons Inc - Plusbog.dk

Actionable Web Analytics - Jason Burby - Bog - John Wiley & Sons Inc - Plusbog.dk

Keeping Your Kids Out Front Without Kicking Them From Behind - Ian Tofler - Bog - John Wiley & Sons Inc - Plusbog.dk

United Mind Workers - Julia E. Koppich - Bog - John Wiley & Sons Inc - Plusbog.dk

Rewarding Excellence - Edward E. Lawler - Bog - John Wiley & Sons Inc - Plusbog.dk

Pet Bugs - Sally Kneidel - Bog - John Wiley & Sons Inc - Plusbog.dk

Developing Language and Literacy - Charles Hulme - Bog - John Wiley & Sons Inc - Plusbog.dk

China's Futures - James Ogilvy - Bog - John Wiley & Sons Inc - Plusbog.dk

Smart Alliances - Peter Pekar - Bog - John Wiley & Sons Inc - Plusbog.dk

Leveraging Japan - Yoram Wind - Bog - John Wiley & Sons Inc - Plusbog.dk

Zoom For Dummies - Phil Simon - Bog - John Wiley & Sons Inc - Plusbog.dk

Photoshop Elements 2023 For Dummies - B Obermeier - Bog - John Wiley & Sons Inc - Plusbog.dk

Photoshop Elements 2024 For Dummies - Barbara Obermeier - Bog - John Wiley & Sons Inc - Plusbog.dk

Photoshop Elements 2025 For Dummies - Ted Padova - Bog - John Wiley & Sons Inc - Plusbog.dk

Adobe Photoshop Lightroom Classic For Dummies - R Sylvan - Bog - John Wiley & Sons Inc - Plusbog.dk

The Markets Never Sleep - Thomas L. Busby - Bog - John Wiley & Sons Inc - Plusbog.dk

SEO For Dummies - Peter Kent - Bog - John Wiley & Sons Inc - Plusbog.dk

Excel PivotTables and PivotCharts - Paul Mcfedries - Bog - John Wiley & Sons Inc - Plusbog.dk

Leading Beyond the Walls - - Bog - John Wiley & Sons Inc - Plusbog.dk

Leading Beyond the Walls - - Bog - John Wiley & Sons Inc - Plusbog.dk

"Beyond the walls is a battle cry that mobilizes . . . The walls that surround us, protect us, and embrace us can also inhibit movement, limit understanding, restrict engagement, and diminish our relevance in the wider world. I realized that my walls, and the walls of leaders everywhere, were not only the walls of current policy, practice, procedure, and assumption but also the walls of the past--safe, familiar, and secure. This recognition was just the first of several as we worked through a process to take ourselves and our organizations beyond the walls to new levels of performance and positive changes in the lives of people." --from the Introduction by Frances Hesselbein In Leading Beyond the Walls, twenty-nine great thinkers examine leaders adept at establishing partnerships, alliances, and networks both within and outside their organizations. They address the challenge of leading in an age when the old rules and conventional boundaries no longer exist. Peter F. Drucker, Stephen R. Covey, Peter M. Senge, Jim Collins, Noel Tichy, Regina E. Herzlinger, C.K. Prahalad, and Sally Helgesen are among those who explore new ways of building relationships, new approaches to strategy and marketing, new models of employee relations, and other innovations. Their essays herald a new world where success comes to those willing to move beyond the walls of tradition and inertia. To read the first chapter from this book, click here.

DKK 209.00
1