DIGITAL MARKETING

Leading Transformation - How to Take Charge of Your Company's Future - Bog af Nathan Furr - Hardback

The only way to lead breakthrough change is by overcoming the human foibles and biases--incrementalism, habits and routines, discomfort with ambiguity, politics and fear--that hold people back. This book reveals an innovative process, and an unusual set of tools, grounded in the latest research in psychology, neuroscience, economics, and management, that organizations like Lowe's, IKEA, Levi's, Google, and even the United Nations have used to transcend the real human challenges of transformation.Creative..