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Developing Digital Marketing - - Bog - Emerald Publishing Limited - Plusbog.dk

Developing Digital Marketing - - Bog - Emerald Publishing Limited - Plusbog.dk

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions. Themes explored throughout the book include: •Service Encounters via Social Media and Customer Relationships •Digital and Organizational Storytelling •Artificial Intelligence and Customer Experience •Sustainability Project Partnerships As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.

DKK 715.00
1

Essentials of Digital Construction - Amador Caballero - Bog - Emerald Publishing Limited - Plusbog.dk

Essentials of Digital Construction - Amador Caballero - Bog - Emerald Publishing Limited - Plusbog.dk

Essentials of Digital Construction is an essential practical companion to facilitate the effective adoption of digital technologies in construction. It includes guidance on key issues that often arise, provides clarity based on real-life examples, and shows how to deploy digital technologies that are user-centric, scalable and cost-effective. With numerous case study examples, the book provides insights into key lessons that have been learnt on digital transformation. Topics covered include: - business transformation and cultural change - working effectively with the supply chain - practical applications of data and artificial intelligence in construction - how BIM and information management supports better project outcomes - common issues that arise within projects and how to address them - answers to frequently asked questions. Essentials of Digital Construction is a concise practical reference to help professionals and companies navigate the key issues and accelerate the process of implementing digital construction. It is an essential guide for contractors, design consultants, and subcontractors as well as digital specialists and anyone else involved in implementing digital construction.

DKK 571.00
1

Digital Twins for Smart Cities - Li Wan - Bog - Emerald Publishing Limited - Plusbog.dk

Digital Twins for Smart Cities - Li Wan - Bog - Emerald Publishing Limited - Plusbog.dk

Digital twin technology has made great strides in the engineering and manufacturing sector over the past decade, however, there remains confusion around what a digital twin is and how they can be utilised successfully at a city scale. Digital Twins for Smart Cities provides conceptual clarity and practical guidance for supporting city-scale digital twin (CDT) development, outlining challenges, showcasing real-life CDT practices globally, and offering socio-technical frameworks to compare CDT projects. Providing theoretical and practical guidance on digital twin development, this book covers - the purpose, trust and function of CDTs - case studies on city, district and subterranean assets of cities - comparisons of CDT cases - recommendations for putting CDTs into practice. Digital Twins for Smart Cities is a much-needed reference for urban designers and planners, built environment professionals, and digital-twin-related technology providers.

DKK 640.00
1

Digital Video Advertising Strategies - Mitchell Ross - Bog - Emerald Publishing Limited - Plusbog.dk

Digital Video Advertising Strategies - Mitchell Ross - Bog - Emerald Publishing Limited - Plusbog.dk

In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos provides a comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial intelligence (AI), blockchain, and high-definition video, this edited volume systematically outlines key digital media strategies, providing definitions and guidance on their integration into traditional marketing campaigns, and how they can significantly elevate consumer engagement and persuasion. Key topics include the role of immersive technologies, gamification, and AI in digital video advertising. The book serves as a useful resource for professionals specializing in ad design, equipping them with strategies for leveraging 3D, VR, and AR video formats. Moreover, researchers focused on gamification will find valuable insights into how game elements can enhance viewer interaction with digital video content. Ultimately, this text aims to empower marketers and researchers alike with the knowledge needed to optimize digital video advertisements, fostering improved consumer experiences and engagement in an increasingly digital marketplace.

DKK 891.00
1

Young Adulthood Across Digital Platforms - - Bog - Emerald Publishing Limited - Plusbog.dk

Young Adulthood Across Digital Platforms - - Bog - Emerald Publishing Limited - Plusbog.dk

Digital media and mobile-based technologies have changed how young people interact in different spheres of their experiences. Considering the centrality of digital media in young adults’ lives, Young Adulthood Across Digital Platforms explores how they engage with mobile applications, incorporating them into their everyday lives and embodying them in their daily practices. Rooted in an intersectional and feminist approach, authors incorporate a future focus on new horizons for researching youth uses of apps and their (re)negotiation of gender and sexual identities from a Media Studies perspective. Adopting a critical lens towards contemporary digital media, chapters consider how young adults navigate digital technologies and mobile applications'' technicity and conceptual underpinnings, seamlessly integrating them into their daily routines and utilising them to create engagement between communities that promote health and deconstruct myths of disinformation disorder. As sociocultural products actively reshape gender relations, sexual practices and other core aspects of young people’s lives, Young Adulthood Across Digital Platforms posits technology as a potent generator of meaning, subjectivity and agency intricately intertwined with power dynamics.

DKK 762.00
1

Digital Transformation for Business Sustainability and Growth in Emerging Markets - - Bog - Emerald Publishing Limited - Plusbog.dk

Digital Transformation for Business Sustainability and Growth in Emerging Markets - - Bog - Emerald Publishing Limited - Plusbog.dk

Digital transformation in organisations can improve business agility, operational efficiency, customer service, and contribute to sustainability initiatives. Digital transformation isn’t always easy to implement; organisations can experience resistance to change and a lack of skilled employees. While there is extensive research on digital transformation, there is a lack of research that focuses specifically on emerging markets. Digital Transformation for Business Sustainability and Growth in Emerging Markets explores the rich context of emerging markets, which present unique challenges for digital transformation, including cultural differences, limited access to technology, and regulatory hurdles in emerging markets. The book includes topics like Turbo boosting, industry 4.0, quantum, computing, Generative AI Adoption Sustainable Digitalisation etc and their role in sustainability of the business. Digital Transformation for Business Sustainability and Growth in Emerging Markets addresses the challenges and opportunities afforded by digital transformations to help businesses build a clear strategy, invest in building digital capabilities, and foster a culture of innovation and continuous improvement.

DKK 866.00
1

Digital Transformation in Higher Education, Part A - - Bog - Emerald Publishing Limited - Plusbog.dk

Digital Transformation in Higher Education, Part A - - Bog - Emerald Publishing Limited - Plusbog.dk

Digital Transformation in Higher Education is a pivotal reference through the transformative power of emerging technologies in academia. Addressing the dual nature of technology as both a challenge and an opportunity, this book presents a rich overview of strategies for integrating digital technology-driven advancements. From chatbots enhancing adult learning to AI ethics and micro-credentials, it illuminates a future where digital transformation is key for the unique value proposition of higher education. Each chapter offers actionable insights and case studies, setting the stage for educators and leaders to harness digital technology''s potential and lead with innovation.

DKK 724.00
1

Digital Transformation in Higher Education, Part B - - Bog - Emerald Publishing Limited - Plusbog.dk

Digital Transformation in Higher Education, Part B - - Bog - Emerald Publishing Limited - Plusbog.dk

Digital Transformation in Higher Education is a pivotal reference through the transformative power of emerging technologies in academia. Addressing the dual nature of technology as both a challenge and an opportunity, this book presents a rich overview of strategies for integrating digital technology-driven advancements. From chatbots enhancing adult learning to AI ethics and micro-credentials, it illuminates a future where digital transformation is key for the unique value proposition of higher education. Each chapter offers actionable insights and case studies, setting the stage for educators and leaders to harness digital technology''s potential and lead with innovation.

DKK 769.00
1

Fake News in Digital Cultures - Ashleigh Haw - Bog - Emerald Publishing Limited - Plusbog.dk

Fake News in Digital Cultures - Ashleigh Haw - Bog - Emerald Publishing Limited - Plusbog.dk

Fake News in Digital Cultures presents a new approach to understanding disinformation and misinformation in contemporary digital communication, arguing that fake news is not an alien phenomenon undertaken by bad actors, but a logical outcome of contemporary digital and popular culture, conceptual changes meaning and truth, and shifts in the social practice of trust, attitude and creativity. Looking not to the problems of the present era but towards the continuing development of a future digital media ecology, the authors explore the emergence of practices of deliberate disinformation. This includes the circulation of misleading content or misinformation, the development of new technological applications such as the deepfake, and how they intersect with conspiracy theories, populism, global crises, popular disenfranchisement, and new practices of regulating misleading content and promoting new media and digital literacies.

DKK 375.00
1