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Economics - Richard (montana State University) Stroup - Bog - Cengage Learning, Inc - Plusbog.dk

Economics - Richard (montana State University) Stroup - Bog - Cengage Learning, Inc - Plusbog.dk

Learn to apply economic concepts to the world around you as ECONOMICS: PRIVATE AND PUBLIC CHOICE, 17E highlights current economic conditions. Reader-friendly coverage analyzes and explains the latest economic activity, from the recession of 2008-2009 to the 2020 economy shutdown from the COVID-19 pandemic. This edition dispels common economic myths with economic insights that clarify current issues and controversies. You examine the importance of entrepreneurship while an emphasis on public choice provides a unique economic perspective on the political process and why government actions sometimes fail to deliver desired outcomes. You also learn how to apply economic concepts to relevant topics, such as student loans, and how events, such as the Great Suppression of 2020, affect opportunities. You study the importance of international trade as a source of economic growth and higher living standards. Most importantly, you learn how to use economics to make better decisions in your career, investments and handling of risk in your personal life.

DKK 814.00
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Earth Science - Graham (university Of Montana) Thompson - Bog - Cengage Learning, Inc - Plusbog.dk

Earth Science - Graham (university Of Montana) Thompson - Bog - Cengage Learning, Inc - Plusbog.dk

Designed in direct response to student surveys, focus groups and interviews, Hendrix/Thompson''s EARTH SCIENCE: AN INTRODUCTION, 3rd Edition, delivers concise yet comprehensive coverage in an engaging and accessible format for majors and non-majors alike. The revised text brings concepts to life with current research and examples, a new-and-improved art program, over 150 new photos, and a clean, modern design. A second-to-none supplements package equips you with a wealth of resources, including MindTap--the digital learning solution that enables you to learn on your own terms.

DKK 653.00
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Advertising and Integrated Brand Promotion - Richard (montana State University Bozeman) Semenik - Bog - Cengage Learning, Inc - Plusbog.dk

Advertising and Integrated Brand Promotion - Richard (montana State University Bozeman) Semenik - Bog - Cengage Learning, Inc - Plusbog.dk

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik''s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today''s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.

DKK 814.00
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